Newsletter Marketing – Keeping Your Customers Warm

Newsletter Marketing is key to every business with an online presence.

Not only does it allow you to keep existing customers in the loop, it helps your business to gain new customers by providing them with value and creating trust.

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What is Email Newsletter Marketing?

Email Marketing involves the use of Emails to create regular contact between your business and your customers. In order to successfully market your brand, you first need to build an email list. This should have all customers you want to send newsletters to.

The most effective way for a business to collect contacts is to add a sign-up form to their website. Here, people will give you their email address, usually in return for something that they value. This could include information, tips or a discount code.

Once your business has a list of contacts, you can put your email marketing strategy into action and begin scheduling weekly or monthly Email Newsletters. This can consist of useful information, updates about your business, or offers that you may be running. This keeps you in touch with your customers and builds trust with new ones.

And that is Newsletter Marketing in a nutshell – pretty straight-forward right?

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So why does your business need Newsletter Marketing?

Everybody has an email address, right? That means that no matter who your target audience are, you can reach them with emails. This opens up a huge opportunity for your business as it enables you to reach potential customers you may not have been able to in any other way.

Email marketing also helps you to keep your business fresh in peoples’ minds. If you show up every week with helpful information or juicy offers, people are going to start to remember your business!

Customer retention is also much easier with a newsletter system in place. It allows you to provide loyal customers with special discounts and keep them coming back again and again. Providing value to your customers is essential to keep them in the long run.

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How can we help your business with an email marketing strategy?

As part of our Digital Marketing Packages, Webster Internet will provide your business with all the support you need to create a successful, meaningful newsletter campaign.

We let you focus on running your business and take over all those pesky, time-consuming tasks that are essential to email newsletter marketing. We will provide articles to be sent to customers, build quality, aesthetically pleasing emails, schedule and send newsletters at the best times and we will manage your contact lists.

Webster Internet will also keep in regular contact to make sure that everything going out is relevant to your business and to check if there are any specific topics, events or offers that you would like us to create newsletters for.

For more information on Digital Marketing Packages and what each one offers, head over to our Packages page here.

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