What exactly does marketing on social media involve?
Social media marketing refers to the use of social media platforms when marketing and engaging with customers. A solid social media marketing strategy allows a business to build and grow a large following, to who they can publish content about their products and/or services. It also allows customers to engage with their favourite businesses, or easily ask questions relating to certain products.
If your business needs help in getting social media campaigns off the ground, get in touch to see how we can help you.
Why your business NEEDS to be marketing on social media
There are so many benefits from having a social media marketing strategy and being on there that it just makes sense. First and foremost, exposure to customers and potential customers is always great for business. Social media allows you to do this like never before. Not only that, but you can actually control the perception of your business. An important part of social media marketing is “Branding”, where you use posts and stories to present a specific image and feel that represents your business. This allows you to stand out as a positive brand in customers’ minds.
Not only that, but the use of social media platforms also provides opportunities to directly sell and link to products. By drastically shortening your customer’s journey, sales completion becomes more likely. This is a very powerful tool that can be harnessed to generate more sales if used effectively.
As previously mentioned, several social media platforms now allow you to sell and link to products directly from your profile. This makes it almost too easy for customers to purchase products! Something that every business will benefit from in a world where attention spans are only getting shorter.
Drilling Down to Your Ideal Customer
What’s more is the level of specificity that social marketing can provide. With the use of tools and some nifty tricks, you can find your exact buyer persona and focus your efforts on these people. What has been seen with this method of marketing is a huge ROI, that hasn’t ever been seen in more traditional marketing methods. This is due to how well you can target specific audiences.
Another way in which SMM is advantageous is that it allows businesses to engage directly with customers. Responding to customer feedback or questions about products has never been so easy! With it being visible to all, it can also really boost the reputation of your business. People will regard quick and effective responses very highly and is definitely not something you want to miss out on.
How can we help your business with social media marketing?
As you can see, social media marketing is an important asset that should be a part of every business’s marketing. As part of Webster Digital’s Digital Marketing Packages, we will provide an extensive social media marketing strategy, helping your business to achieve its goals by increasing brand awareness, social engagement and lead generation.
Our different Package options offer you a range of strategies to suit your business’s needs. We will provide you with an initial Social Media Marketing Strategy session to discuss business goals and needs, in order to establish which content requirements are best for you – some platforms are more effective than others for certain businesses, and some are suited to a single platform whilst others are best suited to utilising multiple social platforms. For more information on specific platforms and how they could help your business, have a look at our Social Platforms pages.
Webster Digital will also provide your business with analytics, progress tracking, hashtag usage and all the content for your business pages. We’ll use whichever platforms your business is best suited to, as well as keep in regular contact for updates and content checks.
For more information on Digital Marketing Packages and what each one offers, head over to our Packages page here.
For information on specific Social Media platforms:
Our Digital Marketing Services
In today’s digital world, everyone is spending more and more time online. Whether it’s on social media, reading through emails, or browsing search engines, your customers are online somewhere. With that, comes the need for a powerful digital marketing strategy.
Email marketing campaigns are there to provide value to existing customers and help build trust with new or potential customers. They’re a great way to keep your followers updated regularly with more useful, in-depth material.
Social Media Marketing
Social media marketing will help your business to create brand awareness and build an audience of loyal, passionate followers. By building trusting relationships with your customers, their lifetime value to your business will skyrocket.
Pay Per Click Advertising
For an extra boost to free traffic sources, pay per click ads are a great way to really drive down on specific target audiences and reach exactly those who are most likely to buy from your business.
Search Engine Optimisation
Search Engine Optimisation is a fantastic way to drive targeted customers directly to the point of sale. By appearing more frequently in search results, your business will generate more qualified leads than ever before.