The e-commerce sector is continuously becoming more competitive, with more choices available to consumers than ever before, which explains why it can be so hard to sell online. In order to make it in the tough market, you’re going to need a few things that will have customers choosing you every time. We’ve got a list of 5 absolute essentials for e-commerce websites who want to maximise sales this year.

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An Easy Purchase Process

Making it as easy as possible for consumers to purchase from you online is an important factor in securing those sales. Did you know that of all users intent on buying one of your products, 43% will end up leaving if they find your checkout process too complicated or long-winded.


How can you make your checkout as customer-friendly as possible? Make sure that there are as few steps as possible, ensuring that it’s nice and quick. Show customers where they are in the process, and how far they have left – knowing that they’ve only got a few simple steps to complete will encourage them to finish. Give people the choice of whether to create a profile or not – many people get frustrated at having to create extra profiles and will leave.

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High Quality Product Images

This one goes without a saying – showing your products in their best light is crucial in making the final sale. If customers are browsing your products and only seeing them online, they need to be able to gauge the quality without trying them on or touching them. The best way to do this? With quality visuals.


Although it can be tricky to maintain website speed with higher quality images, creating a balance is extremely important. Make sure that file sizes aren’t too small or pixelated so that potential customers are able to view every detail of your products in quality.

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quality product images - 5 must have features for all ecommerce websites

Product Reviews

Another aspect that customers will regard highly in their purchasing process is trust. As with good product images, consumers browsing your site will want to have trust that your product is a good one before buying, and reviews from other customers is one of the most effective ways to get it.

With so many products available on the web, having one with lots of great reviews is becoming more of must than a bonus. Without reviews, or with consistently poor reviews, consumers simply won’t trust that your product is good, and they’ll most likely go elsewhere to source what you’re offering. Don’t miss out on valuable transactions just because you’re not asking customers to leave a review!

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Easy-to-understand returns policy

Ensuring that you have an easy-to-use returns policy that customers can easily understand is the last stage of trust-building with your visitors. Whilst most people are anxious to order from a new business, allowing them to easily return products that they aren’t happy with or that don’t fit, will give them the confidence they need to see the transaction through.

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Product recommendations and upsells

Finally, this essential is one that helps your store to generate enough revenue for your business. Some of the world’s largest ecommerce stores, such as Amazon, rely heavily on recommending additional products to their customers. In fact, Amazon have stated that around 35% of their total sales come from product upsells!


If you want your store to generate more revenue per customer, this is a no brainer! Of course, not everybody is going to add your recommended additional products to their basket, but those who do will help you to drive extra sales and increase your profitability. Now which ecommerce site doesn’t want that?

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product recommendations and upsells are an essential feature for ecommerce websites in 2022

Ecommerce is becoming more and more difficult to succeed in, with huge market saturation and extremely high levels of competition. To stay in the game, it’s absolutely essential that your website and store appeals to visitors and provides them with the trust that they need before buying from you. With an effective ecommerce website that’s packed full of the features above, you’re off to a great start!

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must have features for all ecommerce websites in 2022

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A website that has been carefully designed to fit your exact needs and branding will help your business to establish itself online.

A professional website design is one of the most important factors in the success of an online business today.

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Being the most used website builder in the world, WordPress offers a lot to anyone who uses it. Although it can be tricky, our team of experts have years of experience in building stunning, high performance WordPress sites that will become the perfect online home for your business.

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E-Commerce Websites

E-Commerce is one of today’s fastest growing industries. To compete with longstanding businesses, you need a first-class website that’s functional yet aesthetic.

Our experienced team will work with you to create the perfect online store that is entirely coherent with your brand.

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Websites for Businesses

We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.

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Websites for Schools

An updated, vibrant and functional school website shows that you’re a forward-thinking school who care about the way they communicate with students, parents and prospective parents alike.

By building a quality website that works on smartphones, tablets and desktops, it makes clear to all that you are a school who is ready for the future.

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Websites for Charities

As a charity, it’s of paramount importance that every visitor you receive trusts you and is in confident in working with you. The most effective way to do this in 2022 is by having a well-designed and efficient website with a clear message.

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