It’s becoming ever more important for businesses to develop a strong online presence. Customers are now browsing the web more than ever in order to find what they need, so businesses must cater to this demand. The addition of a blog to your business’s website can have a significant positive impact, yet so many businesses aren’t utilising it. Here are six reasons why your business absolutely should start a blog!
1. It allows your business to showcase its expertise
Starting a blog is a great way to show off what your business can do. It allows you to publish exceptional, relevant content that will show your customers that you know what you’re doing.
You can write about industry relevant topics, create useful guides or write about previous projects – all of which will show customers that you’re a business full of knowledge and high-quality information.
2. It provides you with a long-term lead generator
The great thing about blogs is that they can remain on your website forever. Even if the content becomes slightly outdated, it doesn’t take long to give it a refresh and you’ve got yourself a long-lasting asset that helps to generate leads way into the future.
In fact, some of your stronger blog articles might still produce leads for your business several years after they’re first written. Given that it might only take you a few hours to research and write, that’s an extremely worthwhile investment into your lead generation process.
3. It helps you to build trust with customers
People trust written word. It’s why so many customers base decisions off of product descriptions, reviews and ad copy. And it’s also the reason why you should blog as a business.
If you’re able to produce a flow of relevant content that users want to read, you’ll gain their trust that you’re a reputable business, and they’ll quickly become far more likely to use your services or purchase your products.
4. It will get your website more traffic
A blog that produces quality, informative and useful content is going to get your website more visitors. As your business begins to share knowledge on an array of topics, you’ll become relevant to new searches and potential customer groups.
More website traffic means more opportunities to convert and in turn, more success for your business on the whole. And who doesn’t want that?
5. You’ll be able to rank more competitively in SERP’s
SERP’s – or Search Engine Results Pages – are where your business will likely get most of its traffic. For competitive keywords, it can be hard to rank certain pages as there may not be much content to optimise, or you may want to keep product pages, or service pages short and simple for customers.
With a blog, you can create longform content, packed with rich keywords and optimised images that will help you to boost your website through search ranks. By showing up on the first page, for example, you’ll not only get seen more, but you’ll get more high intent click-throughs to your site.
6. You can add value to the customer experience
Customers will only stick around on your website if they enjoy their experience of using it, and if they feel like their time was well spent with your business. That’s where blogging can really help you out.
Websites that provide useful information, tips and guides, free of charge to the customer are going to retain traffic well, and are likely to see more repeat visits as users actually get value from being there and enjoy spending time there. This all ties back to your business becoming more successful as customers are happy to stick around and continuously interact with you.
Blogging as a business can have a huge range of benefits that help to improve your website and overall online presence. Feel free to reach out to us with any queries or if you’re interested in having an effective blog on your website.
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