It’s becoming ever more important for businesses to develop a strong online presence. Customers are now browsing the web more than ever in order to find what they need, so businesses must cater to this demand. The addition of a blog to your business’s website can have a significant positive impact, yet so many businesses aren’t utilising it. Here are six reasons why your business absolutely should start a blog!

6 reasons to start a business blog - a business blog can help your website

1. It allows your business to showcase its expertise

 

Starting a blog is a great way to show off what your business can do. It allows you to publish exceptional, relevant content that will show your customers that you know what you’re doing.

You can write about industry relevant topics, create useful guides or write about previous projects – all of which will show customers that you’re a business full of knowledge and high-quality information.

2. It provides you with a long-term lead generator

 

The great thing about blogs is that they can remain on your website forever. Even if the content becomes slightly outdated, it doesn’t take long to give it a refresh and you’ve got yourself a long-lasting asset that helps to generate leads way into the future.

In fact, some of your stronger blog articles might still produce leads for your business several years after they’re first written. Given that it might only take you a few hours to research and write, that’s an extremely worthwhile investment into your lead generation process.

3. It helps you to build trust with customers

People trust written word. It’s why so many customers base decisions off of product descriptions, reviews and ad copy. And it’s also the reason why you should blog as a business.

 

If you’re able to produce a flow of relevant content that users want to read, you’ll gain their trust that you’re a reputable business and they’ll quickly become far more likely to use your services or purchase your products.

6 reasons to start a business blog - build trust with your customers

Keep an eye out for our next update, where we’ll share three more blog benefits with you! Every advantage helps you to understand the purpose of your blog, and how you can focus it to meet each of the goals.

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