As traditional marketing tactics become less and less effective, it’s becoming ever more important to develop a future-proof strategy that will allow your business to drive customer action in a competitive online environment. That’s where content marketing comes into play.

What exactly is content marketing?

Content marketing is a strategy that revolves around creating and distributing useful, valuable, and interesting content to audiences online. The idea behind content marketing is to provide existing and potential customers with helpful content that piques interest and solves problems that they might have.

Rather than directly pitching products or services the entire time, your content is instead used to generate an interest around your business and brand, so that customers are inspired to use, buy, or recommend your services and products.

Why is content marketing so popular?

All forms of online marketing require great content at some point. Social media marketing consists entirely of content. Online advertising needs great landing page content for it to be effective. SEO rankings are often based on content quality, quantity and regularity of updates. Websites without great content are boring and often have higher bounce rates.

What’s more is that it’s a strategy ready for the future. Consumers and businesses are online in vast quantities, and this is only expected to grow in future years. People enjoy consuming useful, engaging content online on a regular basis – so much so in fact that a recent survey has found that we spend around 7 hours per day doing so! With this trend likely to increase in the future, it makes content marketing a strong option not on now, but for years to come.

Finally, content marketing is an effective way to drive valuable customer interactions online and also helps to consolidate your brand with existing customers. By providing information that’s relevant and useful to your audience and their needs, you’re giving them content that they actually enjoy and value – infinitely better than receiving constant sales pitches that they rarely pay any attention to. In turn, this often leaves them with a far more positive view of your business and leads to a far higher chance of them buying or rebuying from you in the future.

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