Ecommerce has been around for over 20 years, however it’s come a long way since then. With ever developing technologies, changes in consumer behaviour and increasing globalisation, ecommerce has seen massive growth and improvement. Since the pandemic last year, it has taken on a more essential role in many consumer’s and business’s worlds, and that is here to stay. Fortunately for businesses, there are many advantages to this trend that will set them up for success.

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Drive more sales

What: Ecommerce is a fantastic way to increase the number of sales that your business gets. It’s effectively like opening up a second shop in the busiest city in the world, only it costs a fraction of the price and has infinitely more potential. By utilising an online store, you can reach more customers, lower your overhead and target audiences far more effectively.

How: Step one is an obvious one – have an ecommerce store built for your business (it’s going to be hard without taking that first step…). A website that’s able to sell your business’s products should look great and represent your business’s image. The next step is optimising it to become your most powerful selling machine. Make sure your ecommerce website is easy to use, clean and clear in appearance, SEO and mobile friendly, and has a simple-to-complete buyer process. This will ensure that you’re able to target focused traffic, keep them on your website, and then drive quick sales.

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Reach more customers than ever before

What: The great thing about selling online is that you can reach customers that you never could before. People are too busy to come and visit your store? No worries. Somebody loves what you sell but lives too far away to have a look? Problem solved. People aren’t allowed to visit your store because there’s a huge global pandemic? Don’t stress. (Although hopefully this won’t be an issue anytime soon again!) Your customers can now shop from wherever they are, whenever they want. All you need to do now is ship them their orders, and you’ve greatly expanded your customer base!

How: List your product availability on your new ecommerce store and let people know where you ship to, how much it costs and how long they can expect to wait. Then, use the power of the internet to market your new website to potential customers all across your area, the country, or even the world. Utilise social media, local and non-local SEO, online advertising, and email marketing to reach a huge range of targeted audiences. By expanding your business to operate digitally, you can make your products available to new areas and target groups that simply aren’t able to interact with your physical store!

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Remain competitive in the future

What: As a business, it’s important to prepare for the future in order to remain competitive and find success, no matter what changes may come. Ecommerce is an extremely safe bet that will keep your business at the front of the game, well into the future. Consumer habits are changing, meaning that more and more of your customers are going online and ordering products straight to their door. Missing out on these customers could make all the difference in the near future, where the cost of a brick-and-mortar shop is slowly outweighing any benefits.

How: Making full use of an ecommerce system will allow you to keep up with modern day trends. It’s predicted that online purchases will continue to rise right up until 2030 and beyond, so having the ability to cater to this demand will place your business in a strong position for the years ahead. Make sure that you’re always updating your site so that it remains fast, modern and full of relevant content. Once you’ve sorted someone to update your website regularly, link it up to digital marketing campaigns (that’s where the future of marketing lies). This will allow your business to maximise its ecommerce potential, continue to generate customers in a competitive market, and establish its position as a market leader for the future.

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A website that has been carefully designed to fit your exact needs and branding will help your business to establish itself online.

A professional website design is one of the most important factors in the success of an online business today.

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Being the most used website builder in the world, WordPress offers a lot to anyone who uses it. Although it can be tricky, our team of experts have years of experience in building stunning, high performance WordPress sites that will become the perfect online home for your business.

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E-Commerce Websites

E-Commerce is one of today’s fastest growing industries. To compete with longstanding businesses, you need a first-class website that’s functional yet aesthetic.

Our experienced team will work with you to create the perfect online store that is entirely coherent with your brand.

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Websites for Businesses

We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.

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Websites for Schools

An updated, vibrant and functional school website shows that you’re a forward-thinking school who care about the way they communicate with students, parents and prospective parents alike.

By building a quality website that works on smartphones, tablets and desktops, it makes clear to all that you are a school who is ready for the future.

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As a charity, it’s of paramount importance that every visitor you receive trusts you and is in confident in working with you. The most effective way to do this in 2022 is by having a well-designed and efficient website with a clear message.

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