Ecommerce has been around for over 20 years, however it’s come a long way since then. With ever developing technologies, changes in consumer behaviour and increasing globalisation, ecommerce has seen massive growth and improvement. Since the pandemic last year, it has taken on a more essential role in many consumer’s and business’s worlds, and that is here to stay. Fortunately for businesses, there are many advantages to this trend that will set them up for success.
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Drive more sales
What: Ecommerce is a fantastic way to increase the number of sales that your business gets. It’s effectively like opening up a second shop in the busiest city in the world, only it costs a fraction of the price and has infinitely more potential. By utilising an online store, you can reach more customers, lower your overhead and target audiences far more effectively.
How: Step one is an obvious one – have an ecommerce store built for your business (it’s going to be hard without taking that first step…). A website that’s able to sell your business’s products should look great and represent your business’s image. The next step is optimising it to become your most powerful selling machine. Make sure your ecommerce website is easy to use, clean and clear in appearance, SEO and mobile friendly, and has a simple-to-complete buyer process. This will ensure that you’re able to target focused traffic, keep them on your website, and then drive quick sales.
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Reach more customers than ever before
What: The great thing about selling online is that you can reach customers that you never could before. People are too busy to come and visit your store? No worries. Somebody loves what you sell but lives too far away to have a look? Problem solved. People aren’t allowed to visit your store because there’s a huge global pandemic? Don’t stress. (Although hopefully this won’t be an issue anytime soon again!) Your customers can now shop from wherever they are, whenever they want. All you need to do now is ship them their orders, and you’ve greatly expanded your customer base!
How: List your product availability on your new ecommerce store and let people know where you ship to, how much it costs and how long they can expect to wait. Then, use the power of the internet to market your new website to potential customers all across your area, the country, or even the world. Utilise social media, local and non-local SEO, online advertising, and email marketing to reach a huge range of targeted audiences. By expanding your business to operate digitally, you can make your products available to new areas and target groups that simply aren’t able to interact with your physical store!
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Remain competitive in the future
What: As a business, it’s important to prepare for the future in order to remain competitive and find success, no matter what changes may come. Ecommerce is an extremely safe bet that will keep your business at the front of the game, well into the future. Consumer habits are changing, meaning that more and more of your customers are going online and ordering products straight to their door. Missing out on these customers could make all the difference in the near future, where the cost of a brick-and-mortar shop is slowly outweighing any benefits.
How: Making full use of an ecommerce system will allow you to keep up with modern day trends. It’s predicted that online purchases will continue to rise right up until 2030 and beyond, so having the ability to cater to this demand will place your business in a strong position for the years ahead. Make sure that you’re always updating your site so that it remains fast, modern and full of relevant content. Once you’ve sorted someone to update your website regularly, link it up to digital marketing campaigns (that’s where the future of marketing lies). This will allow your business to maximise its ecommerce potential, continue to generate customers in a competitive market, and establish its position as a market leader for the future.
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