Whilst building domain authority is no quick task, it’s one that is absolutely worth the effort. If you don’t know what domain authority is or why it’s so important for your website, you can read our recent article on it here. But if you do already understand the importance of developing a stronger DA and want to know what’s involved in the process, continue reading! We’ve outlined a few things you need to know to build domain authority successfully.

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Backlinks are essentially the main driver for your domain authority. Having other websites link to your website shows Google that you’re a trustworthy business who likely have reputable, high quality content to offer to users.


If you want to improve your DA or DT (domain trust) then earning and creating more links from other strong websites across the internet is absolutely essential. There are several ways you can do so, all of which will take time and a careful strategy, including guest blog posting, reaching out to other businesses, and creating high quality original content on your website.

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Backlink Quality And Auditing


Unfortunately not all backlinks are helpful, and some could even be harming your domain authority (that doesn’t really sound fair does it!). If low authority websites or sites considered as spammy by Google are linking to your site, then it could damage how Google sees your domain and will hold it back.


Make sure that you regularly audit your website’s backlinks to ensure that you aren’t being constrained by low quality links, and remove those that are not seen as high quality.

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Sitemap and Site Structure

Whilst your off-page optimisations will be the strongest driver of your domain authority, it’s still vital that your website itself is optimised for Google and web users.

Your website should be laid out with a clear structure that’s user-friendly (allowing your users to efficiently navigate to relevant pages throughout their journey) and is easily crawlable by Google. They need to be able to index all of your content, something which a sitemap will help you with.

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in order to build domain authority you need to create a sitemap and ensure your site structure is good

Internal Linking

This technically forms part of your site structure, but it’s such an important element to get right that we’re mentioning it on it’s own. Internal links are key to building a crawl-friendly structure and one that’s best for your website’s users to access the exact information that they need from you.

When considering internal links, you should factor in two things:

  • Think about your anchor text – the text in which your link is embedded – as it should be highly relevant to the content of the linked page, and easily readable by users
  • Try to create a web-like structure across your site, so that different pages link to different relevant content, rather than all pages linking to every other page on your website
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your internal linking structure must be strong in order to build your domain authority

General Website Optimisation


Finally, there are a few basic optimisations – which you should be working on regardless of domain authority! – that you’ll need to have done to your website in order for Google to place you highly. Without these, your website’s DA won’t improve and you won’t be able to rank highly for any competitive search terms:


  • Website page speed – you need to have a website that loads quickly, ideally under 2 seconds
  • Responsiveness – your website must be compatible on every device and every screen size (desktop, laptop, tablet, smartphone)
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Building domain authority is certainly an important part of SEO strategy, and whilst it’s no easy feat, it is well worth the time and effort. By considering everything mentioned above, you should be able to get started on improving your website’s DA effectively.

If you’d like help on building a stronger domain authority with regular backlink audits, new high quality backlinks, and high quality original content for your website, then get in touch with us today for a free quote on an SEO package that’s suited to your business goals.

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how can you build domain authority for your website?

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