The competitive landscape is continuously changing for small and large businesses alike, making it ever harder to secure customers. What you as a business do online to generate traffic and conversions will have a major impact on your sales and overall success. We’re here to help you set off on the right track in 2022 with a few tactics that will help you to stay ahead of your competition and win more customers than ever before!
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1. Be transparent
Customers are keener than ever on trust and knowing about the businesses with who they interact. If a consumer is uncertain of whether your business is reliable, how your business operates, and if other customers have enjoyed shopping there, then they’re unlikely to ever buy from you.
Whether it’s on your website, across social channels, or in newsletters, your business should aim to be entirely transparent with customers and potential customers. If you have some critical reviews, don’t try to hide them – be proud of them and tell customers that you’re working on fixing them! If you’ve had production, supply, or delivery issues lately, let everybody know! Keeping your customers and audiences in the loop will help them to trust you and is far more likely to encourage a purchase.
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2. Build customer relationships
Building on the first point that consumers want to trust you before making a purchase decision, building relationships with your audience is a key element for developing a winning strategy. Getting to know your audience and allowing them to know more about you will make them more inclined to complete the customer journey.
You can use a range of channels to effectively build relationships, including social media, emails, and your website. Think about engaging with your audience, asking them questions, and sharing useful information that helps them to understand more about your business.
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3. Balanced range of digital channels
Using a balanced range of digital channels will help your business to reach the right audiences in the right places, and avoid missing any key segments. With more than 85% of consumers carrying out research online before they buy, it’s essential that you can be found easily by them.
Don’t put all your eggs in one basket, as they might not find you and you’d be missing out on valuable business. Spread your efforts across a range of channels where your potential customers are most likely to be. You can’t go wrong with a website that’s easily found on Google and Bing, social media pages on popular platforms like Facebook, Instagram, LinkedIn, and Pinterest, and profiles on relevant online directories.
Contact Us4. Customer service – anywhere, anytime
Another key to success in generating more customers for your business is to develop a comprehensive customer service system. Consumers feel much safer knowing that they can get the support they need quickly, easily and when they need to. This will give them confidence when purchasing from you that even if they have any issues, these can be solved easily.
Thanks to the huge number of online channels available to businesses now, you can create a huge network of customer service points that will allow your customers and potential customers to reach out to you around the clock in their most comfortable way. Perhaps it’s on social media using private messaging, online via your website, on their phone using your email address, or by calling your support number.
Contact Us5. Get personal
Personalised marketing is becoming more and more important in the customer acquisition process. As it stands, 91% of consumers are more likely to buy from businesses who provide relevant offers and recommendations, whilst 80% are more likely to buy from those who offer a personalised experience.
Creating personalised marketing strategies can take more time, but it’s worth it! In order to do so, you’ll need to create detailed buyer personas which will allow you to speak directly to audience segments with a personal message. You can even take it a step further and create campaigns that use individual names, such as email campaigns, which will allow your business to talk directly to each individual. These audience members will feel directly spoken to, and are much more likely to convert than those who receive an offer that doesn’t exactly match their wants or needs.
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A website that has been carefully designed to fit your exact needs and branding will help your business to establish itself online.
A professional website design is one of the most important factors in the success of an online business today.
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We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.
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An updated, vibrant and functional school website shows that you’re a forward-thinking school who care about the way they communicate with students, parents and prospective parents alike.
By building a quality website that works on smartphones, tablets and desktops, it makes clear to all that you are a school who is ready for the future.
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As a charity, it’s of paramount importance that every visitor you receive trusts you and is in confident in working with you. The most effective way to do this in 2022 is by having a well-designed and efficient website with a clear message.
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