As a web designer, a common question that we see is “how often should I have my website redesigned?” – a notoriously difficult question to answer on a general basis, as there’s not really a universally fitting solution. We should make it clear, that by “redesign”, we mean a full overhaul of your website’s design, layout, and even the build, rather than mere updates to content and visuals. There are however certain factors that can help you determine when the right time is, and that show why it’s extremely important to do every so often!
Whilst the answer for each individual business varies, a rough pointer as to how long you should leave between redesigns is 3-4 years. This allows you to remain modern, updated with your design style, and relevant enough to your users at all times. It’s important that you don’t leave it much longer than this before at least changing and upgrading some elements of your site, for reasons you’ll see below!Contact Us
Why Is It So Important To Have My Website Redesigned?
First off is a simple one – simply being up to date and on par with the current trends. Remaining updated brings a lot of benefits to your business that you may take for granted, however an ageing site could soon make you realise its importance. It helps your website to stand out (in a positive way!), helps visitors to trust your brand, and provides users with the best possible website experience.
Another key reason to redesign your website every so often is to improve your reach. SEO rankings will drop if your website is old and slow, or if links and elements are not working properly, driving less search engine traffic to your business. Other websites and pages are also less likely to link out to your site if it’s old and outdated, again harming SEO and overall traffic levels.
Finally, and possibly most importantly, website redesigns are key in maintaining website conversions. If your website appears old and forgotten, visitors will not convert. Whether it’s due to them not trusting your page, finding the user experience too clunky and difficult, or not being able to use the most current payment options, there’s a plethora of reasons that will prevent your business from generating the conversions that it needs.Contact Us
Signs That It’s Time For A Redesign
- Your bounce rate is going up – if your bounce rate is high, it could signify that users are put off by your design and therefore aren’t visiting any further pages
- It doesn’t match your current branding – if your website doesn’t match your business’s latest branding, visitors will struggle to recognise you from your website, and are less likely to use it
- It doesn’t respond to mobile and tablet screens – over half of all website traffic is now on mobile devices. Any website that is too old to have a responsive design is missing out on huge portions of traffic
- Users aren’t spending long on your website – if the average session length of your website and its pages is low, users are likely not enjoying the experience, design, or navigation
You should always be checking your website to make sure that it’s relevant, up to date, matches your branding, and isn’t letting you down when it comes to user interaction. By staying on top of it, you’ll get a good feel as to when you’re in need of a redesign, and you’ll be able to justify the costs behind it. For more information on bespoke website redesigns, visit the link below.Contact Us
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