It’s Christmas time at last! Everyone is getting ready by decorating and buying gifts, but for businesses, there’s something else on the list: getting ready to sell, sell, sell! We’re going to share with you some great ways that businesses can spruce up their websites to make them festive and to increase Christmas conversions.

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Make Your Logo Christmassy

One simple way to improve your website for the Christmas season is to customise your logo. Add some Christmassy elements like snow, icicles, hats and sweater patterns. This is an easy way to add to the Christmas feel of your website that will definitely stand out to visitors!

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Make Your Landing Pages Jolly

The first place your customers land should entice them and make them feel at home. During the Christmas season, a great way to do this is to update your landing page(s) to look festive and cheerful. Add banners, use Christmassy images, switch your colours to red, green and white. If you’re feeling particularly adventurous, even add falling snow to the page!

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Add Some Festive Banners

Does your website have a header image, or any blank spaces around your content? Change them up by adding some snug Christmassy banners! You can switch out old images for more festive ones, or create brand new Christmas graphics to fill in empty spaces on your website – it’ll really add to the warm, cosy Christmas vibes.

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“Gift Wrap” Your Items


If you have an e-commerce website with a store full of products, another way you can “Christmas-ize” your site is to add gift wrappings to product images. Overlay them with Christmas labels and ribbons. If you have special offers, “wrap” them in wrapping paper for customers to open them up on the next page.

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Add A Christmas Countdown

Adding a Christmas countdown to your website will add a sense of urgency, pushing more people to hit that Buy Now button. With a stand-out clock, slowly ticking away, it’ll encourage shoppers to act quickly and order their products as soon as possible. Don’t forget that it’s another way to make your website feel like a cosy Christmas shop.

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Change Your CTA’s

Your website should be full of call to actions. A great way to make these even more effective during the Christmas period is to switch them out for seasonal catchphrases. For “Buy Now” you could use “Add To Santa’s Sleigh” or for “Save For Later” you could switch to “Add To Your Christmas List”.
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We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.

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