Mobile devices are talked about a lot when it comes to marketing and business websites, and there’s a good reason for that. Year on year, mobile devices continue to take up a larger percentage of internet use to the point now where your website visitors are actually more likely to be on a phone than a computer. What does this mean for your business though?
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Your Website Needs To Prioritise Mobile Use
As we previously mentioned, it’s now more likely that your website visitors will be using a mobile device. Although it’s only just more likely at the moment, this contrast is only going to strengthen in the years to come.
What this means is that you need to focus on mobile design, rather than the desktop view. Are buttons easily clickable on mobile? Do all features still work flawlessly on a phone? Is your text still easily readable? Can visitors still move easily through your funnel?
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Mobile browsing means that users will more than likely have their location targeting switched on, which means that you need to be able to appear in localised search results. If somebody is currently in London and searches for a hairdresser, will you show up for these results? Relying on users to search with full place names is no longer an option.
Your pages should also show up on Google Maps results. For similar reasons, mobile searches are more likely to display Google Maps results at the top, making it important for your local business to grab the top spot. Creating a maps listing and optimising it to rank will be very important to certain businesses from now on.
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Reconsider Your Conversion Actions
The way in which customers convert may also change drastically when using different devices. Someone on a desktop is probably happy to fill out a contact form, or sign up via an online form. However, mobile users on the go don’t have as much time, so are less likely to go through longer conversion processes.
Consider prioritising quick and easy conversions like making a phone call, signing up to a newsletter, or getting in touch with your business via social media chat bots.
Content Should Be Re-Optimised For Small Devices
One thing that’s well-known of mobile users is that they’re often on the go and have shorter attention spans when viewing content than desktop users. This means that your content needs to be focused on this kind of viewing.
Create texts that are big enough to read, yet are broken up into short segments for quick and easy consumption. You should also make sure that the most important parts of your text come through quickly and boldly on mobile to ensure that even those on the go and with little time can get the most from your website.
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Marketing your business in a mobile world relies on utilising the most effective mobile apps – social media platforms. Every big platform you can think of – from Instagram and Facebook to Pinterest and LinkedIn – all have a mobile app with millions of daily users.
Creating, optimising, and updating profiles on these platforms is one of the most effective ways to reach mobile users with your business. Spread your brand, connect with audiences, provide simple customer support, and even generate direct sales using social media.
Whilst the use of computers is still high, especially in certain sectors, it’s undeniable that mobile use is continuously growing and taking over more of the market. Businesses must now prioritise their mobile presence, rather than just tagging it on, meaning that mobile websites and mobile marketing are of top importance. How prepared is your business for the mobile world?
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