Your online presence could almost always be improved, whether you’ve got an outdated website, a website that you haven’t optimised, or perhaps even no website at all! There are so many users online now, and so many cost-effective digital strategies that having a website that works is so important. Here are a few reasons why you should consider investing in a website upgrade in 2023.

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Ever-Increasing Online Use Specifically For Finding Products & services


It’s no secret that basically everyone in the country uses the internet nowadays – our lives are being consumed by the digital world. But what’s more interesting than this is that 81.8% of users go online specifically for the purpose of finding products and services. Great news for businesses!


Before you can truly take advantage of this, you need to have a website that:


  • Stands out from the competition (of which there’s lots)
  • Matches your business’s existing branding for seamless recognition
  • And gives your customers and potential customers the same great experience that they’d have in store or when speaking with you


If your website doesn’t confidently check all of these boxes, it’s a good time to consider upgrading it so that it does all of the above and so much more!


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Conversion Rate Optimisation (CRO)

One important piece of the pie when it comes to selling your products or services online is the final conversion stage – the moment a potential customer buys or enquires with your business.

CRO is the process of optimising so that these conversions happen more frequently with your users. All marketing and sales efforts are wasted if you can’t generate that final conversion.

Your website is likely where the majority of these online conversions will happen for your business, as it’s where you can direct users to so that they can purchase, or for the most relevant information. By investing in a website that’s been custom designed specifically for your business, you can have it optimised for conversions from the ground up – built into the very core of your site. A website that is built for you with generating more business in mind has the potential to elevate your online success massively.

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Just Existing Online Doesn’t Cut It Anymore


All around us, things are telling us that just existing in the online space is no longer cutting it. So you might have a website that was built a few years ago, that doesn’t really get updated. Or you might have a few social media accounts that you update once a month with company news or job offers. Unfortunately, both users and digital platforms have told us that this isn’t enough, especially in 2023.


Your users want an interactive, interesting, valuable experience when they come to your website. Can they learn from you, or be inspired by you? Does your website do more than just present a few images and some less-than-compelling text? Google want you to be updating your website with brand new, useful content on a regular basis before they’ll rank you well. Social media platforms want regular content before they’ll start helping you to reach wider audiences.


Wherever you look, it’s crucial that you’re providing users and platforms with the engaging, interesting experience that they want. With a website, it all starts with the design and the content. Investing in a modern design could transform your site into a beautiful, easy-to-use, genuinely interesting experience for your users who actually want to come back to your business because it’s so much more enjoyable than anyone else’s!

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Competition Is At An All Time High – But It Doesn’t Mean You Have To Fall Behind

With easier access to the internet than ever before, many people are starting new businesses, and many existing businesses are taking themselves online. There’s now more competition than ever before which makes your website more important than ever before.

Whilst a poor design and user experience could leave you falling behind your competition, a modern website that’s built for modern use could be the exact thing that puts you ahead of the competition. 75% of users use website design and experience as part of their decision making process. Give them something they love, you’ll already be at the top of their list! It’s no wonder that the average ROI of investing in user experience design is estimated to be 9,900%!

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Wherever your business is at online, it’s well worth looking at your website and establishing what could be done to generate you more success. Even if you feel as though your website is modern, what do the numbers say?

Investing in an upgrade to your website might seem like a scary prospect, but there are so many ways it can help you to grow online, outperform your competition, and improve your business overall. There’s no better time to focus on your customers by giving them exactly what they want!

If you’d like to discuss a free quote or bounce some ideas for your business’s website, get in touch with us today. We’ve been helping businesses to turn their website into something positive for more than a decade!

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Our Website Design Services

Web Design

A website that has been carefully designed to fit your exact needs and branding will help your business to establish itself online.

A professional website design is one of the most important factors in the success of an online business today.

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Wordpress Websites

Being the most used website builder in the world, WordPress offers a lot to anyone who uses it. Although it can be tricky, our team of experts have years of experience in building stunning, high performance WordPress sites that will become the perfect online home for your business.

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E-Commerce Websites

E-Commerce is one of today’s fastest growing industries. To compete with longstanding businesses, you need a first-class website that’s functional yet aesthetic.

Our experienced team will work with you to create the perfect online store that is entirely coherent with your brand.

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Websites for Businesses

We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.

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Websites for Schools

An updated, vibrant and functional school website shows that you’re a forward-thinking school who care about the way they communicate with students, parents and prospective parents alike.

By building a quality website that works on smartphones, tablets and desktops, it makes clear to all that you are a school who is ready for the future.

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Websites for Charities

As a charity, it’s of paramount importance that every visitor you receive trusts you and is in confident in working with you. The most effective way to do this in 2022 is by having a well-designed and efficient website with a clear message.

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