The Design Of Your Website Impacts The Success Of Your Business

Many studies and questionnaires are showing that the design and functionality of your website are huge determining factors when it comes to customer trust and gaining new customers online. With such a large potential impact on your business’s success, it is key that your website is designed effectively and functions properly at all times.

There is a huge range of factors that determine what your customers think about your business and this is all decided within a matter of seconds. If your business doesn’t provide exactly what your customers are looking for, people will turn away and lose trust in your brand.

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What Are The Main Things That Impact Your Customers?

The visual design of your website

Around 75% of web users admit that they judge the credibility of your business purely based on the design of your website. That’s a huge amount of potential traffic who will base their opinion of your business entirely on the way your website looks, making it extremely important to have a high quality, professional looking website.

Many factors play a role in the appearance of your website, including the images you use, the layout of your buttons and menus, the colours you use and the way you structure your pages. These features must all be thought through and planned carefully to give a great first impression to visitors.

The first impression of your site

Studies have shown that it takes an average of 50 milliseconds for users to make an initial judgement on your website – the decision on whether they’ll stay or leave. Sadly, the phrase “don’t judge a book by its cover” really doesn’t apply to websites – in fact, it’s quite the opposite!

With opinions being formed so quickly based just on the first look at your website’s home or landing page, it’s easy to see why design of your website is so crucial. Many people will focus on the content and overlook the way they present it, but unfortunately visitors are unlikely to even read your content if you don’t present it well.

 

Load times matter

Another key element to professional web design is the time that your website takes to load. Whether it’s the initial page load, link loads, image loads or video loads, the time your website takes to process these tasks is judged harshly by users. 40% of users will stop engaging with your website if images don’t load or elements take too long to load, and 47% of users expect a maximum load time of 2 seconds.

Errors and broken links ruin customer trust

Even small and simple errors such as typos or links that don’t work or go to the wrong page can have a drastic impact on your customers’ trust in your business. Almost 40% of web users say that they would stop using a website if they found the content poor and 88% of users would be less likely to use a website after a bad user experience.

With such a high emphasis on quality and experience, it is essential that business’s websites are maintained in order to prevent typographical errors, broken links, missing pages or outdated information.

How does this all affect your business?

Unfortunately, having poor website design really will have a strong negative impact on your business. Not only could it lead to people not wanting to visit your business online due to slow load speeds and page errors, but it could even put potential customers off your business as a whole. If your website’s overall design is poor and looks cheap, it will damage your brand image and reputation.

Today’s online users have extremely short attention spans, meaning your website and business will be judged in a matter of seconds. The initial impression of your website is a crucial determining factor. If your home or landing page isn’t designed well, it could cause potential customers to be put off, and existing customers to lose trust.

In turn, these problems could lead to a loss of sales and revenue for your business, all due to simple errors that have an easy solution.

What’s the solution?

This simple solution is to invest in a professional web designer. By using someone with experience in the web industry, not only can you solve all of these issues, but your business can boom even more than before!

Your new, professional website will load quickly, function properly and give visitors a great first impression of your business. Good website designers will know exactly how your website should be laid out for easy, efficient use, meaning that customers are much more likely to stick around. They’ll also be able to effectively maintain your website so that these affects are long-lasting, allowing your business to thrive long into the future.

Although it may seem like a daunting prospect to invest in your website, it really is worth it in 2020. With so many of your customers online, your business’s online presence is one of the most important aspects. In fact, over 63% of all purchasing journeys begin online – even if people end up buying or visiting in store, most of these will still check your business out online first. With such heavy value placed on web design by your customers, it is crucial that your business can create a great first impression that keeps your visitors happy and loyal.

As you can see, there are many ways in which web design can have a huge impact on your business. From more complex issues such as reducing load speed and having an effective layout, to more simple issues such as typos and broken links, almost every aspect of your website comes under scrutiny from customers. The best way to avoid these problems and to improve your business’s online performance is to use a professional website designer who can provide you with the best possible solutions.

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