So you’ve got a basic website setup and you’re driving your online marketing traffic to it, where hopefully some of your visitors will convert. Only…they’re not. There are literally countless reasons why your users are not making the final decision, but if you’re bringing in well targeted traffic, the website itself is likely to be your problem. Whilst there are obvious elements to consider like CTA’s, page layout and overall design, sign up forms, images, and content, there are some other important factors that you might not have thought about before which could be hampering your conversion rate.

Contact Us
header image for website design tips you might not have thought about before



Whilst the words themselves play a vital role in developing a relationship with your users and driving them towards your business’s goals, the visual aspect – the font style and size – also plays a key role, that your business might not have considered.

Today, your users want the most easily accessible information and offers, which means they’re browsing on a range of devices quickly and potentially on the go. Making sure your font style is easily legible in all sizes is crucial to the user finding it easy enough to read your content. Using a different font style for headings is an important way to break up your sections and clearly show users what you’re talking about. And finally, a large enough font size is vital in allowing all users to read your website easily on any device screen – whether it’s a small smartphone or a large desktop monitor. All of this helps your users to understand your content, even if they’re on the go and skimming, increasing their chances of a conversion!

Contact Us


Studies show that whilst scrolling can increase the likelihood of someone viewing an entire page’s content, it needs to be engaging enough to do so. Do you have long pages of content that just keeps going? After a certain point, without any scrolling points or sections to break it up, your users are going to get bored of the scroll and probably leave.

Best practices when optimising the scrolling of your website include adding scroll points – content clusters or sections that clearly break up the scroll, allowing users to read each section before moving on. You should also consider false bottoms – the appearance that there is no more content to view because users cannot see how far they’ve scrolled or cannot see the next piece of content. This too will cause them to leave before viewing the full page. Finally, make sure your header and menu stay visible as users scroll – they don’t like to feel lost on the page with no navigation!

Contact Us
why is scrolling important for your website design?

Button Design


You’ll of course have thought about buttons to some extent. After all they’re likely to be your main CTA’s and conversion drivers. But have you thought specifically about the design of them and how this could be impacting your users?

The most obvious aspect is colour: if you want your button and CTA’s to stand out, use a nice contrasting colour that really sticks out. The next thing to consider is size. According to research by MIT, most fingertips are 8-10mm wide, so can your buttons be clicked easily on a touchscreen by larger fingers? Even the shape of your buttons can help with drawing attention, as rounded buttons are shown to draw more focus on the CTA within the button!

Contact Us

Internal Link Structure

Internal links are important for both the navigation of your website and also its SEO performance, but setting up an effective, logical structure is crucial in taking your users through the buyer’s journey.

It’s all too easy to place internal links anywhere in your content to help with SEO and make it easier for people to visit another page, but have you asked yourself where those links are leading, and if you even want your users to be visiting those pages in the first place? Set up your link structure with a defined path to the end goal so that users don’t end up going in circles, and are viewing your most important content in a logical manner.

Contact Us
your internal links should form a logical path and structure for your users to follow



All multi-page websites have a menu and they’re an important element to consider, but have you taken a deeper look at the structure, accessibility, and purpose of your menu? Once again, you want it to take your users through a logical journey towards your final goal, whether it’s a purchase or contact form.

Whilst providing easy access to every page seems like a great idea, do you really want your visitors to be visiting all of those pages each time they visit? Probably not. Adding too much to your menu can make it confusing for your users, which will make them more likely to leave, and it can drive them to pages that aren’t important to them or the conversion process. You should also make sure that your menu is easily accessible from anywhere on your website so that visitors are able to navigate to pages that they’re interested in whenever they want.

Contact Us

By evaluating each of these elements on your website and asking yourself if they’re really achieving the goals that you’ve set for your website, you can hugely improve the overall user experience and start generating higher quality visits with more leads! If you’d like to see where your website could be performing better, sign up for our free website health check today.

Contact Us
website design tips that you might not have considered yet

Our Website Design Services

Web Design

A website that has been carefully designed to fit your exact needs and branding will help your business to establish itself online.

A professional website design is one of the most important factors in the success of an online business today.

Contact Us About Web Design
More Info on Web Design

Wordpress Websites

Being the most used website builder in the world, WordPress offers a lot to anyone who uses it. Although it can be tricky, our team of experts have years of experience in building stunning, high performance WordPress sites that will become the perfect online home for your business.

Contact Us About Wordpress Websites
More Info on Wordpress Websites
Webster Digital - web designer luton - web designer luton and Web design services in Luton & Dunstable

E-Commerce Websites

E-Commerce is one of today’s fastest growing industries. To compete with longstanding businesses, you need a first-class website that’s functional yet aesthetic.

Our experienced team will work with you to create the perfect online store that is entirely coherent with your brand.

Contact Us About E-Commerce Websites
More Info on E-Commerce Websites

Websites for Businesses

We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.

Contact Us About Websites for Businesses
More Info on Websites for Businesses
Custom Business Website Design Dunstable - website for business
rosendale primary school website design

Websites for Schools

An updated, vibrant and functional school website shows that you’re a forward-thinking school who care about the way they communicate with students, parents and prospective parents alike.

By building a quality website that works on smartphones, tablets and desktops, it makes clear to all that you are a school who is ready for the future.

Contact Us About Websites for Schools
More Info on Websites for Schools

Websites for Charities

As a charity, it’s of paramount importance that every visitor you receive trusts you and is in confident in working with you. The most effective way to do this in 2022 is by having a well-designed and efficient website with a clear message.

Contact Us About Websites for Charities
More Info on Websites for Charities
Man working on web design dunstable - business websites and web design luton