Content marketing is a term that you’ve probably come across by now. It’s extremely popular and for good reason: it’s an affordable, effective way to drive your brand towards its goals online and create a closer connection with your target audiences. There are many channels that you can use to distribute content, which is exactly what we’ll be discussing today: what are the types of content marketing that’ll help your business to grow online?

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what are the types of content marketing that can help to grow your business online?

The most important types of content marketing will allow your business to establish its expertise to a large audience online, and include: social media posts, blog articles, emails, videos, infographics, lead magnets, eBooks, and more!

Let’s take a look at what they involve and how they can help your business.

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Social Media Posts

Social media has long been popular amongst content marketers due to its ability to reach large audiences where they spend large chunks of their time. With billions of daily active users, social media is an amazing tool to influence your target audience and alter their perception of your brand!

Content marketing on social media involves regular posting across all platforms which are most relevant to your business. These posts can consist of a wide range of content types from text-based posts to images and videos, that share company news, information that’s useful to your audience, and entertaining content.

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one type of effective content marketing is social media posts - social media helps your business to grow

Blog Articles

The purpose of blogging is two-fold; not only does it help you to create longer form content that provides real insight for your users, but it allows you to develop your SEO strategy and drive organic traffic to your website through relevant search queries.

Blogging should be a part of every business’s strategy who has a website that’s used as part of their funnel, as it’s a great way to turn cold traffic into warm traffic. Regular updates to your blog could include topics and guides related to your industry or in-depth company updates and news.



Email marketing is another segment of the content marketing pie that helps to build trust between you and your target market and maintain regular contact with customers or potential customers.

Emails can be used in a huge variety of ways to bring users closer to your business, from sharing blog content directly to inboxes, to announcing upcoming changes and offers, to automating sales processes.

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Videos have quickly become one of the most popular content formats online, thanks to their ability to explain easily and in an enjoyable way. Adding video to your website, email campaigns, and social media can greatly help to improve user engagement and drive more action from your users.

Videos can be used to showcase previous work much more comprehensively than images, or used to explain tricky topics in detail, or simply to introduce your business and the people that form part of your teams!

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video marketing is one of the most popular types of content marketing at the moment


Infographics make for great content sharing if you want to highlight a number of facts or statistics in one, easy to consume, enjoyable format. They’re an important type of content marketing as they’re easily sharable, help you to provide useful information to your users, and can help you show up more in search engines like Google.

Creating infographics is ideal for website blogs and social media posts, and could include industry stats, guides and tips on how to improve, or fun facts!



The final type of content marketing on our list for today is eBooks or eGuides. In the digital world that we’re currently living in, many of your customers want access to books and guides online – accessible anytime, anywhere.

EBooks are great for providing a full overview or in-depth training on certain subjects that your target audience might find useful, and might one day encourage them to buy from your business. You could even use them as gated content or lead magnets, allowing you to capture contact information from your customers, for free, with their permission!

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As you can see, there are a fair few types of content marketing, and this list doesn’t even cover them all. By utilising a healthy variety of each, you can create a comprehensive content marketing strategy that will strengthen your brand image, increase your online reach, and help to take your target users through your marketing funnel.

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there are many kinds of content marketing and they can all be an effective way to grow your business online

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