Local SEO is an important online strategy that a lot of businesses struggle to do well with. It’s often competitive and it can be hard to fit effective keywords into content without them sounding out of place. However, having a solid local SEO strategy can boost performance, and bring an array of benefits to more local businesses, one of these being an increase it targeted, useful traffic.

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What exactly is ‘local SEO’?

 

Local Search Engine Optimisation involves ranking your website for local keywords and search terms. A range of tactics are used to help your website show up at the top of search results for terms that are either searched for in your local area, or are searched for using local terms, for example “web design Bedfordshire” or “estate agents in Hertfordshire”.

Why local SEO is crucial for local businesses

 

1. It helps you to generate website visits that are more targeted

 

Optimising for more local search terms means that visitors coming to your website are actively searching for what you offer, where you offer it. When businesses attempt to rank their websites for broader search terms, such as “estate agent” or “uk estate agent”, then website traffic could be coming from people who are outside of their service area and are therefore unlikely to ever use their services. This traffic is wasted.

 

By changing your SEO focus to local searches, you’ll have a much higher percentage of useful traffic, who have a realistic chance of converting and actually using your business, as they know you’re nearby and provide exactly what they need.

2. It allows you to appear in Google Maps listings

 

Ranking well for local search terms will allow your business to appear in the Google Maps listing. Why exactly is this important? Firstly, Google Maps results will appear above any other organic results for a local term, meaning that people are going to find you quicker than if you’re just in the regular results list. People seeing you first in search engine results directly correlates with more traffic! Bear in mind that only the top 3 ranking sites will appear here, and you can see why it’s so important to improve local term rankings.

Secondly, Google Maps listings provide users with a great deal of useful information and features, that regular results do not. It will tell the user when your business is open, what exact service you provide, how long you’ve been operating, your business’s overall rating on Google, and options to call you, visit your website and even get directions straight to you! These extra features can be enough to sway someone towards choosing you, without even having to visit your website!

3. The process is organic, so you don’t have to pay for your visitors

 

This is the most straightforward of the benefits provided by local SEO – organic rankings mean not paying for your visitors. In turn, your costs are reduced, leaving you with more marketing budget for other ventures.

 

Lasting local SEO rankings will provide your business with regular targeted traffic at no extra cost, helping you to increase the number of conversions that you generate and in turn, grows your business. After all, that’s the exact goal of your web presence, right? Drive sales and business growth, at the lowest possible cost.

Webster Digital can help your business to improve and maintain its local SEO rankings using organic methods that will optimise your site to rank competitively. We can also help you to optimise your Google My Business listing so that it’s ready to bring customers your way once you reach the top Google Maps ranks. If you’d like to learn more about out SEO services for organisations of all types, please get in touch with us today! Our affordable service will bring you the results that you need.

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