Most businesses, including yours, probably have a website by now. With so much potential to grow online and reach audiences you couldn’t before, it’s a no-brainer to have a web presence in at least some form. But what if you want to do more than just exist online? What if you want to get more from your website and provide your potential customers with everything they need to make a decision? Here’s a list of what a good business website should include to help you do exactly that.

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what should a good business website include?

Relevant Brand Information


Whether you’re trying to reach B2B customers or everyday consumers, those people will only want to spend money with a business they feel like they know, and therefore trust. Reaching your target audience with a branded experience that shares who you are is essential in driving their decision towards your business and in securing them as a customer.


You need to make sure that the website is designed to match your existing branding and that it corresponds with other marketing channels. You should also include “about” information that showcases the people behind your brand, what it is that your business stands for, and some backstory as to where you’ve come from. This all helps visitors to relate to you and recognise your brand across channels.

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Information On What You Provide

At the end of the day, the main purpose of your website is to generate customers who have purchased whatever it is that you provide. If they don’t know enough about what you provide and can’t access information on this, they’re probably never going to engage with you.

As a small or medium sized brand, it’s unlikely that all of your visitors will already know who you are and what you provide – so you’ve got to show them. Make sure your website covers the services or products that you offer with enough detail to give users a clear idea of how it’s going to satisfy their needs. Images and videos go a long way in reinforcing this clear idea.

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a good business website should include sufficient information about your services

Contact Options


Somewhere on your website, you need to have a range of contact options depending on how your business operates. Each of your visitors will have a slightly different preference on how to get in touch with you – some prefer contact forms online, others prefer live chat, others would like a phone call, and some will want to visit you in person (especially if you have a physical product or expensive service).


Provide details for all of these options if you can, and place them somewhere sensible that’s not too difficult to reach. If you do have a physical store or branch that your customers can visit, add an interactive map to visually display the location of it.

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High Quality Media

Every good website needs images and / or videos throughout it. People are visual learners and without any images or video, they’ll get bored and probably won’t hang around long enough to see the best parts of your website and business.

Use visual media to break up text and different sections, providing something a little more interesting and eye-catching to your users. It may even help you to increase conversions, as several experiments have shown an increase to conversion rates when adding images or increasing their size!

And of course, make sure it’s all high quality so that it looks great on the screen!

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a good business website should always include high quality media and images

A Clear CTA


We’ve mentioned CTA’s before but that’s because of how crucial they are. Many business websites will leave the visitor to find their own way to the end goal – something that they’ll almost never do.


If you want your visitors to do something in particular, tell them! And don’t be vague about it. A strong call to action will remain consistent throughout your website and will drive actions that are truly relevant and meaningful to your business. Think signing up for a meeting, a free audit, a quote, registering for an event, or subscribing to a service or newsletter.


A good business website should include everything mentioned above, and more! (Follow us on social media for additional elements that you should be adding to your website). If you’ve got all of these in place, and have optimised each, you’ll be in a great position to start doing more with your traffic and developing more relationships with your target audience!

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Web Design

A website that has been carefully designed to fit your exact needs and branding will help your business to establish itself online.

A professional website design is one of the most important factors in the success of an online business today.

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Being the most used website builder in the world, WordPress offers a lot to anyone who uses it. Although it can be tricky, our team of experts have years of experience in building stunning, high performance WordPress sites that will become the perfect online home for your business.

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E-Commerce Websites

E-Commerce is one of today’s fastest growing industries. To compete with longstanding businesses, you need a first-class website that’s functional yet aesthetic.

Our experienced team will work with you to create the perfect online store that is entirely coherent with your brand.

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Websites for Businesses

We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.

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Websites for Schools

An updated, vibrant and functional school website shows that you’re a forward-thinking school who care about the way they communicate with students, parents and prospective parents alike.

By building a quality website that works on smartphones, tablets and desktops, it makes clear to all that you are a school who is ready for the future.

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As a charity, it’s of paramount importance that every visitor you receive trusts you and is in confident in working with you. The most effective way to do this in 2022 is by having a well-designed and efficient website with a clear message.

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