Which Social Media Platforms Should You Be On?

Social media has formed an essential element of marketing and brand awareness for all businesses, but with such a range of platforms to choose from, which ones should you be using and why? Should your business be on all of them? Let’s take a look at which platforms are out there and which of them you could be utilising for different purposes to drive more customers to your business!

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Should my business be on every social media page?


In reality, it’s impractical and not necessarily even beneficial for your business to be on every social media platform! For starters, unless you’ve got a lot of time on your hands, posting regularly enough on six or seven or more platforms is going to be extremely tricky, especially if you want to keep quality high (which you should!).

Even if you’re able to create great content for each platform and maintain frequency though, it’s likely that some platforms just aren’t right for your business and won’t generate the kind of results you’re looking for. So which platforms should your business be on and why?

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Facebook is one of the largest, most commonly known social media platforms going, and it’s packed with lots of different features to help you grow your business. You should be on Facebook if your goal is to build a closer, more trustful relationship with your customers by sharing company updates, relevant information, and unique offers.

The platform loads of features you can make use of! You can use a business page to post from your company, create groups based around your industry or product that will build your community, and run highly targeted advertising campaigns to reach new users!

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the platforms that your social media business should be on and why



One of the most stable and consistent platforms for marketing right now, Instagram has over 1.3 billion users and a 500 million daily user base! Instagram’s for you if you want to generate brand awareness, interact with targeted users, and share high quality visual and video content.

Your business can use Instagram to easily share visual content to a wide range of users, with the use of targeted hashtags to improve your discoverability amongst target audiences. If you like sharing raw unedited videos to give your customers a behind the scenes style experience, try uploading Reels and Stories – both of which are extremely popular on the platform right now!

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A little different to the first two platforms, twitter is perfect for you if you have a lot of regular updates, info or news to share with your potential and existing customers. Thanks to the short form of tweets and the overall platform, it’s great for starting a conversation between your audience and business whilst keeping them up to date throughout the day.

Twitter allows you to post from your profile multiple times a day without coming across as spammy, something which could annoy users on other platforms. Thanks to threads and the ability to retweet, you can maintain consistent and regular interaction with your audience, helping to keep your business in the forefront of their minds!

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why your business should be on twitter


If you’re a B2B business, you’ll want to be on LinkedIn! This is a platform built for working professionals who spend time engaging with other professionals and interacting with businesses. In fact, many people use the platform to actively find business opportunities, whether it’s finding a service to help them or looking for companies to work with.

Similarly to Facebook, LinkedIn allows you to create a Business Page with information about who you are and what you do. You can even add direct links to your website from the page and within posts to drive other business users straight to your website! It’s the best platform if you’re looking to sell your products or services to other businesses.

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which social media platforms should your business be using? linkedin can be effective for B2B businesses!



If you hadn’t already heard, TikTok is currently the fastest growing social media platform that’s taking advantage of trends to see some serious reach and engagement levels. Your business should be on TikTok if you’ve got lots of video content or have time to create short, relevant videos about your business or industry. You’ll also want to prioritise this platform if you’re targeting younger users who are 24 and under, as this makes up the majority user group.

TikTok is based on short video posts, usually under 60 seconds long. The advantage of using TikTok right now is that video marketing is a fantastic way to showcase your business in an easily consumable way, and with consistent, high quality videos, you’ll start getting a larger reach than you might on some of the older platforms!

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Pinterest is a unique platform that’s been around for a long time, but many people and businesses often overlook it. Your business should be using Pinterest if you like to share ideas, collaborate with others, and want to showcase a wide range of products, services, or categories that can be sorted clearly.

Although it’s currently only the 14th largest social media platform, Pinterest has one of the highest user engagement rates around! Pinterest also allows you to share your ideas easily with others and drive high click through’s to your website from each pin. With over 80% of weekly pinners having discovered a new product or brand on Pinterest, it’s time businesses strongly reconsidered a presence on the platform.

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Which social media platforms do your business use at the moment? With such a range of choice, it can be tricky to establish which platforms are worth your time and which aren’t, but we hope this quick guide has helped you to get an idea of which platforms are best suited to your business for social media marketing!

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