Brand image is one of the most significant aspects when it comes to distinguishing your business as a trustworthy and reputable organisation. Especially in 2022, where the digital market bombards consumers with hundreds, if not thousands of brands and businesses to choose from! But in which specific ways does brand image impact your business, and what can you do to strengthen it?
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Firstly, what exactly is ‘brand image’?
Brand image is simply the perception that your customers (or potential customers) have of your products, services, or business as a whole. That’s why it’s so important to focus on creating a positive, trustworthy brand image as it defines how customers will interact with you in future.
Which aspects can affect your brand’s image?
Social media content
Your social media content has the ability to completely alter your brand’s image; for better or worse. Sharing high quality images, useful well-written content, and engaging with your audience will lead to more respect from potential customers and will improve your brand image. On the flipside, sharing poor content on an irregular basis will lead to a deterioration of your brand’s image.
Similarly, an account with regular, consistent engagement and lots of followers will gain more trust from online users, and vice-versa.
Website
The central hub of your business online – your website. It plays a crucial role in the majority of customer interactions so it’s important to get it right. A modern, fast, secure website with high quality content will leave your visitors with a great impression, making it much easier for them to trust you. However, anything short of a pleasant user experience is likely to take a huge toll on your business as the majority of users who are put off a website will never return again. Use your one – and perhaps only – chance well in order to captivate user trust and attention.
Social proof / reviews
Who do consumers turn to in order to get an opinion on something they’ve never purchased or used before? Others who already have. Reviews on your products, services, and business are an extremely important factor when it comes to brand image as they’re so highly valued by other consumers. Having five stars on Google, or 100% positive feedback on your website goes a long way in helping potential customers to understand why they should buy from you and in feeling safe that they’ll get what they need.
Contact UsHow these factors and brand image impacts your business
Trust / impression
Having a positive online presence means that you have a strong, reputable brand image that consumers can trust. By providing high quality content, and using social proof to highlight the excellence of your products and services, online users are able to get a feel for the quality of your business. More trust leads to more customer action, which could mean more profit for your business.
Awareness
Brand awareness refers to how well and widely recognised your company is, and a positive brand image will go a long way in getting you more popularity. You’ll start to see more reviews pop up across the web, more people are likely to mention you in social content or physical conversation, and in turn more people will start to recognise your brand whenever it appears.
Conversions
Arguably the most important metric to your business. It’s not hard to see that a great brand image leads directly to more conversions. More people trust and know of your business, leading more people to use it. Whether it comes from your social content, your website impression, or great reviews, it all leads to more sales.
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Brand image is sometimes just seen as a side product of marketing efforts, however it should be one of your top goals. Wherever it is across the internet, having a strong, positive brand image will directly lead to your business becoming more successful!
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