Brand image is one of the most significant aspects when it comes to distinguishing your business as a trustworthy and reputable organisation. Especially in 2021, where the digital market bombards consumers with hundreds, if not thousands of brands and businesses to choose from! But in which specific ways does brand image impact your business, and what can you do to strengthen it?
Firstly, what exactly is ‘brand image’?
Brand image is simply the perception that your customers (or potential customers) have of your products, services, or business as a whole. That’s why it’s so important to focus on creating a positive, trustworthy brand image as it defines how customers will interact with you in future.
Which aspects can affect your brand’s image?
Social media content
Your social media content has the ability to completely alter your brand’s image; for better or worse. Sharing high quality images, useful well-written content, and engaging with your audience will lead to more respect from potential customers and will improve your brand image. On the flipside, sharing poor content on an irregular basis will lead to a deterioration of your brand’s image.
Similarly, an account with regular, consistent engagement and lots of followers will gain more trust from online users, and vice-versa.
The central hub of your business online – your website. It plays a crucial role in the majority of customer interactions so it’s important to get it right. A modern, fast, secure website with high quality content will leave your visitors with a great impression, making it much easier for them to trust you. However, anything short of a pleasant user experience is likely to take a huge toll on your business as the majority of users who are put off a website will never return again. Use your one – and perhaps only – chance well in order to captivate user trust and attention.
Social proof / reviews
Who do consumers turn to in order to get an opinion on something they’ve never purchased or used before? Others who already have. Reviews on your products, services, and business are an extremely important factor when it comes to brand image as they’re so highly valued by other consumers. Having five stars on Google, or 100% positive feedback on your website goes a long way in helping potential customers to understand why they should buy from you and in feeling safe that they’ll get what they need.
How these factors and brand image impacts your business
Trust / impression
Having a positive online presence means that you have a strong, reputable brand image that consumers can trust. By providing high quality content, and using social proof to highlight the excellence of your products and services, online users are able to get a feel for the quality of your business. More trust leads to more customer action, which could mean more profit for your business.
Brand awareness refers to how well and widely recognised your company is, and a positive brand image will go a long way in getting you more popularity. You’ll start to see more reviews pop up across the web, more people are likely to mention you in social content or physical conversation, and in turn more people will start to recognise your brand whenever it appears.
Arguably the most important metric to your business. It’s not hard to see that a great brand image leads directly to more conversions. More people trust and know of your business, leading more people to use it. Whether it comes from your social content, your website impression, or great reviews, it all leads to more sales.
Brand image is sometimes just seen as a side product of marketing efforts, however it should be one of your top goals. Wherever it is across the internet, having a strong, positive brand image will directly lead to your business becoming more successful!
Our Website Design Services
A website that has been carefully designed to fit your exact needs and branding will help your business to establish itself online.
A professional website design is one of the most important factors in the success of an online business today.
Being the most used website builder in the world, WordPress offers a lot to anyone who uses it. Although it can be tricky, our team of experts have years of experience in building stunning, high performance WordPress sites that will become the perfect online home for your business.
E-Commerce is one of today’s fastest growing industries. To compete with longstanding businesses, you need a first-class website that’s functional yet aesthetic.
Our experienced team will work with you to create the perfect online store that is entirely coherent with your brand.
Websites for Businesses
We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.
Websites for Schools
An updated, vibrant and functional school website shows that you’re a forward-thinking school who care about the way they communicate with students, parents and prospective parents alike.
By building a quality website that works on smartphones, tablets and desktops, it makes clear to all that you are a school who is ready for the future.
Websites for Charities
As a charity, it’s of paramount importance that every visitor you receive trusts you and is in confident in working with you. The most effective way to do this in 2020 is by having a well-designed and efficient website with a clear message.