Your business’s website is now a huge part of how you operate and generate success for your organisation in 2021, especially since the pandemic hit. Customers are using the internet to find products and services so that they don’t have to leave the home as often.

However, many businesses are still failing to produce a responsive website that adapts to all screen sizes. Gone are the days where people would fire up the desktop to browse the web – mobile devices, tablets and laptops are all rapidly growing in popularity, which is why it’s so important for business websites to be responsive in 2021. But in which specific ways can a fully responsive website help your business out?

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Meet Your Customers Where They Are

 

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As we’ve established, your customers are online, and in ever-growing quantities, they’re using smartphones and tablets to do so. What does this mean for your business then? Well, that you need to provide a website that works on mobile devices of all types.

 

Without one, your website may fail to load on smartphones, or it may load in a way that’s completely unusable to your users. By 2020, around 52% of all web use was on a mobile device of some kind and is expected to increase another 25% by 2025! This means that your customers will be overwhelmingly found on smartphones and tablets – meet them where they are by providing a fully functional, responsive website that looks and feels just as good (if not better!) on mobile devices.

Your Visitors Are More Likely To Return

 

The aim of your website is most likely to fit one of these purposes: to sell products, to generate leads for services, or to get bookings. In order to achieve any of these final goals, your website needs to be usable, efficient and pleasant for the end user (hopefully, your customer).

That’s where a fully responsive website comes into play. Without one, all users on a smartphone or tablet are going to find it tricky to interact with your site as it won’t load to fit the screen size properly. A test carried out using Google Analytics and a Non-Responsive website showed that over 72% of all visitors left the homepage of the website without visiting any other pages. As mentioned in our previous blog post, over 40% of all users will never return to a website if they disliked their experience.

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Coupling these results together shows the huge loss that could occur if your website is non-responsive. On the flip side, making your business’s site fully responsive could lead to a large increase in returning visitors, who in turn are more likely to reach that end goal!

It Will Be Easier For Your Business To Get Traffic

In order to have the most significant impact for your business, your website needs to generate the maximum number of targeted users – the more of these you get, the more likely you are to get conversions.

Having a website that’s fully responsive helps you to achieve this goal as it allows you reach more web users effectively – both those using computers, as well as mobile devices. In addition to that, your website pages will be able to rank more easily for mobile searches which again increases the chances of you being found by web users. Provided you’re able to guide your potential customers towards your end goal, more visitors equals more business!

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How Can I Make My Website Responsive?

 

If your organisation already has a website, a professional website developer can help to rebuild some of the features so that they load properly and conform to the screen of all different devices. In some cases, it may be more difficult than others, requiring more in-depth know-how.

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Alternatively, you could opt to have your whole website redesigned and rebuilt using the foundations of the old one. At Webster Digital, we have experience in redesigning bespoke websites to give them a modern refresh, whilst encompassing your brand’s identity and feel. If you’d like to discover more about this service, please refer to our Website Redesigns Page, or book a free consultation with Dan to discuss your requirements.

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A professional website design is one of the most important factors in the success of an online business today.

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We’ve been building incredible websites for businesses for a decade, it’s our absolute speciality. Before Dan started Webster Digital, he worked at an accountancy practice. While working there and studying accountancy, he picked up valuable insights into business that you won’t find with other website design and marketing agencies.

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