Today, 30th of June is World Social Media Day, so we thought we’d go over a few facts, figures, and the latest trends on social media platforms in 2022. If you’re keen to get more of an understanding of the current state of social media and how it can help your business online, keep reading!

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Latest Social Media Stats For 2022


➡ In 2022, there are 57.6 million social media users – or the equivalent of 84.3% of the UK population


➡ There are currently 35.05 million Facebook users in the UK


➡ YouTube’s ever-growing platform reached 86% of the UK’s total internet user base with ads in early 2022


➡ The average UK user spends 110 minutes on social media, every single day


➡ There are currently an estimated 71.84 million mobile connections in the UK, the equivalent of 105% of the population


➡ The most significant number of social media users fall into the age bracket of 35 – 44

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Social Media Trends in 2022


Social media use continues to become more and more saturated.

Between 2021 and 2022, social media use in the UK grew a further 8.7% and it’s predicted to continue this trend in future years. This tells us that not only is social media being used by more of your potential customers, but that it’s becoming harder and harder to stand out in an ever-growing crowd.


TikTok and video content continue their rise in popularity.

In 2022, TikTok is the most popular app on the Google Play Store, receiving around half a million downloads every month. Not only that, but since lockdown, 47% of users stated they now use TikTok more frequently, whilst 21% say it’s their most used app. This tells us that video-based content is becoming the most popular amongst users in 2022.


Algorithms are changing the way we view content on social media platforms.

Social media algorithms dictate how we use the platforms – how content is shown to us, which content performs the best, and how long content is likely to hang around on your home feed. In 2022, many algorithms are moving away from organic reach on static content and focusing on the promotion of short videos, paid ads, and trending posts.


A sense of community and trust is more important than ever.

Year on year, we’re now seeing a bigger shift towards community and personal relationships. As the use of social media grows and becomes more saturated among businesses, users want something more than just “new content”. Can they get to know you, trust you, and have a two-way relationship with your business?


It’s all mobile.

We mention this one a lot but that’s because its importance cannot be stressed enough! 98% of users in 2022 use social media primarily on their mobile devices, so what does that mean? Your social media content should be easily consumable on the go, your sales and marketing funnels should be mobile-oriented, and all of your external content, forms, or landing pages absolutely need to be mobile optimised.

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So How Can Social Media Help Your Business in 2022?


Social media is a valuable asset for every single business in 2022, there’s no two ways about it. Your potential customers are there. They want to get to know your business and develop an ongoing relationship with you more than ever before. And, they want to see what you can do for them – can you give them some handy tips, or some daily inspiration in their lives, or perhaps make them laugh through relatable content?

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Your social media presence has the ability to:


  • Build a large community of followers and audience members who interact with your business on a regular basis. Remember, the average customer needs 8 touchpoints with your business before they’ll sign up for anything!
  • Share important information and latest news about your business with existing customers. This keeps them in the loop and helps them to understand any service issues or delays that might occur
  • Provide free value to your potential and existing customers. With many competitive markets being highly saturated nowadays, people want to get something more from their favourite businesses – knowledge or entertainment for example
  • Drive users to your landing pages and website. Social media traffic is free traffic that you can harness to generate more results for your business. Providing them with enough touchpoints, followed by a relevant and powerful CTA, can get you more leads and sign ups
  • Grow your business’s revenue and sales. Although it takes a long time and an effective strategy, social media can and eventually will start to generate more sales and revenue for your business. Whether it’s direct sales, or creating that initial relationship that turns a stranger into a lifelong customer, social media still has an incredible organic ability that few other channels have to generate true fans
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