Reasons To Consider A Website Upgrade In 2023

Your online presence could almost always be improved, whether you’ve got an outdated website, a website that you haven’t optimised, or perhaps even no website at all! There are so many users online now, and so many cost-effective digital strategies that having a website that works is so important. Here are a few reasons why… Read more »

How Can I Build Domain Authority?

Whilst building domain authority is no quick task, it’s one that is absolutely worth the effort. If you already understand the importance of developing a stronger DA and want to know what’s involved in the process, continue reading! We’ve outlined a few things you need to know to build domain authority successfully.

What Should A Good Business Website Include?

Most businesses, including yours, probably have a website by now. With so much potential to grow online and reach audiences you couldn’t before, it’s a no-brainer to have a web presence in at least some form. But what if you want to do more than just exist online?

What Are The Types of Content Marketing?

There are many channels that you can use to distribute content to your target audience, which can help your business to grow online, affordably and organically. Let’s take a look at what some those types are.

What Is Domain Authority and Why Does It Matter?

If you’re reading this article, you’ve probably stumbled across the term “domain authority” (DA) or “domain trust” (DT) before and you’d like to know a little bit more. Well, you’re in the right place! Today we’re going over what exactly DA refers to, what impact it has and does not have, and what it’s so… Read more »

World Social Media Day – Social Media Marketing Facts in 2022

Today, 30th of June is World Social Media Day, so we thought we’d go over a few facts, figures, and the latest trends on social media platforms in 2022. If you’re keen to get more of an understanding of the current state of social media and how it can help your business online, keep reading!

Should My Business Be Using Email Marketing, Blogging, Or Both?

When it comes to inbound marketing, many businesses are unsure where to invest their efforts. There are several channels that all have their own benefits, and all require time and a proper strategy. One of most common weigh-ups is email marketing vs blogging – which should I be using and why?

Website Design Tips You Might Not Have Thought About Before

So you’ve got a basic website setup and you’re driving your online marketing traffic to it, where hopefully some of your visitors will convert. Only…they’re not. There are literally countless reasons why your users are not making the final decision, but if you’re bringing in well targeted traffic, the website itself is likely to be… Read more »

Website Redesign Mistakes You Need To Avoid

Website redesigns are key in keeping your business up to date and in optimising the performance of your online campaigns, but they need to be done right. Here are seven website redesign mistakes you need to avoid in order to make it a worthwhile venture for your business.

Which Social Media Platforms Should You Be On?

Social media has formed an essential element of marketing and brand awareness for all businesses, but with such a range of platforms to choose from, which ones should you be using and why? Should your business be on all of them? Let’s take a look at which platforms are out there and which of them… Read more »

The Importance Of Good Web Hosting

It’s often easy to overlook the quality of your hosting because…as long as my website is available on the internet, that’s all that matters…right? As you can tell from the title, that’s not exactly the case, in fact, far from it! So why is good web hosting quality important?

Here’s What Content Can Do For Your Business

Consistent high-quality content is one of the most effective ways to grow your business. Whether it’s blog content, email newsletters, or social media posts, a regular stream of good content is a cost-effective way to see improvement for your business online, and overall. See what content marketing can do for your business and how it… Read more »

5 Must Have Features For E-Commerce Websites In 2022

The e-commerce sector is continuously becoming more competitive, with more choices available to consumers than ever before, which explains why it can be so hard to sell online. In order to make it in the tough market, you’re going to need a few things that will have customers choosing you every time. We’ve got a… Read more »

How Can Your Business Win More Customers In 2022?

The competitive landscape is continuously changing for small and large businesses alike, making it ever harder to secure customers. We’re here to help you set off on the right track in 2022 with a few tactics that will help you to stay ahead of your competition and win more customers than ever before!

How Often Should You Redesign Your Website?

As a web designer, a common question that we see is “how often should I have my website redesigned?” – an important question for businesses who want to remain relevant and on top of their game. See which factors can determine if it’s time for you!

Is My Website Performing As Well As It Could Be?

Websites can be tricky to monitor and gauge the true success of, given all of the various elements and metrics. It may appear that your website is running fine and doing all that it can for your business, however there are often ways that it can improve that you may not have noticed.

Why Is Brand Image Is So Important In 2022

Brand image is one of the most significant aspects when it comes to distinguishing your business as a trustworthy and reputable organisation. But in which specific ways does brand image impact your business, and what can you do to strengthen it?

Why We Use WordPress To Build Websites

There are many website platforms that allow people to build and design websites for their businesses, including things like Wix, Squarespace, Shopify, and At Webster Digital, however, we feel that WordPress is the best platform to use and is our go-to for creating beautiful websites for your business. But why exactly?

What Is Bounce Rate And How Is It Significant?

The term ‘bounce rate’ is used fairly often in the world of websites and marketing, but it’s often unexplained. As a result, many people don’t really know what the term means or what it can show your business. Fear not, in this short guide we’ll uncover all of that for you!

The Future Of Marketing Is Mobile

The use of smartphones and tablets is constantly rising, meaning that more and more people are browsing websites, social media and online shops via their mobile devices. What does this mean for businesses though?

6 Reasons For Your Business To Start A Blog

It’s becoming ever more important for businesses to develop a strong online presence. Customers are now browsing the web more than ever in order to find what they need, so businesses must cater to this demand. The addition of a blog to your business’s website can have a significant positive impact, yet so many businesses… Read more »

How A Slow Website Could Affect Your Business

Your business’s website is where your customers go to research, get to know and trust, and even buy from your business. In a world where consumer attention spans are decreasing, it’s essential that they can get what they need and want quickly and as easily as possible. If not, they may leave your website and… Read more »

Five Web Design Trends To Look Out For In 2022

As we move into a new year, there will undoubtedly be more new trends to look out for in the web design space. Here we’re going to take a look at the top five trends to expect throughout the year so that you can prepare and ride the wave!

How To Get Your Website To Convert More During Christmas

It’s Christmas time at last! Everyone is getting ready by decorating and buying gifts, but for businesses, there’s something else on the list: getting ready to sell, sell, sell! We’re going to share with you some great ways that businesses can spruce up their websites to make them festive and to increase Christmas conversions.

Project Planning using Zoom – it’s the new norm!

With social distancing now the norm, more of us are turning to virtual meeting room platforms such as Zoom, to stay in touch with family, friends and work colleagues. Here at Webster Internet, Zoom is becoming our go-to communication platform to communicate with our existing clients. Zoom enables us to continue to have ‘face-to-face’ meetings… Read more »

If you already have a website offering a product of service, in the current climate it’s possible that your offering may have changed. Does your website reflect this?

With the widespread of Corona virus around the world, lives have been devastated, numerous enterprises have been affected, businesses disrupted with many falling foul of the effects that the virus has had on the economy. Businesses that at face value appeared to be strong, resilient and almost impenetrable have been razed to the ground leaving… Read more »

The art is to keep your audience engaged

Whether considering technology or fashion, from 1970’s flares to the music tower stacks of the 80’s, fads come and go. Something that people never lose interest in, is content.  Quality, relevant content designed to appeal, information that’s engaging and shareable will never go to go out of fashion. In today’s world when the Internet of… Read more »

Tired of waiting on others to make urgent updates?

A ‘Content Management System’ (CMS) allows you to manage your website, without any technical understanding or training of HTML or website design. Put simply, if you know how to use Microsoft Word, then managing the content on a website built by Dan and the team at Webster Internet, will be child’s play. The benefits of… Read more »

The importance of creating a web design brief

If you’re considering a new website for your business, being able to communicate your vision and goals with your web designer is vital to ensure the end result represents your business, what you do, your values and how you help solve a problem for potential clients and customers. It can be difficult knowing where to… Read more »

Treat Your website with the respect it deserves!

Your website is the fundamental component of your online presence, it’s likely to be the first point of contact between your brand and your potential client base. It’s therefore extremely valuable and needs to be treated as such. Going into 2020, make sure you’ve done all you can to stop hackers from defacing it, placing… Read more »

Why You Need A Mood Board when Designing Your Website

Whether you’re considering having your existing website overhauled, or starting out from scratch, it’s good to have some ideas on how you want it to look. We call this the Webster Web Design Mood-board. Mood boards are often used in the design and creativity process for interior designers, helping their clients to visualise how the… Read more »

Get ‘Thumb-Friendly’ for 2020

Gone are the days when a website just had to look good on a PC or laptop. Modern web development must incorporate both creativity and functionality as well as being effective and appealing to your visitor. With so many people spending their time internet browsing on a mobile device as opposed to their desktop, website… Read more »

Get ‘Thumb-Friendly’ for 2020

Gone are the days when a website just had to look good on a PC or laptop. Modern web development must incorporate both creativity and functionality as well as being effective and appealing to your visitor. With so many people spending their time internet browsing on a mobile device as opposed to their desktop, website… Read more »

Are you considering re-branding your website for 2020?

Updating your website’s design can positively impact your brand and revenue but where do you start? We’ve pulled together a list of essentials to consider if you’re looking to rebuild and re-brand in 2020. Have a clear understanding of exactly what you want your website to do Be clear about what features it must have… Read more »

DIY versus using a Web Designer

With DIY sites such as Wix and GoDaddy readily available, producing your own website ‘couldn’t be easier’ and for people with smaller ‘website requirements’, these types of drag and drop, self-build options are great. There are however potential downsides worth considering before you spend valuable hours of your own time dragging and dropping, inserting images… Read more »

What makes a good eCommerce website?

So, you have a fantastic product or service, and you’re ready to unleash it to the masses. That’s great news! If only selling a product online were just about the quality of the product. A successful eCommerce website needs to work on many levels, having a good selection of pictures and a checkout function isn’t… Read more »

When change is actually better than a rest

Few people like change, but here are some very good reasons as to why you might want your website re-designed. Your vision may have changed. Your website may have been perfect when you had it created 5 years ago, but is your vision of the business still the same? If your website doesn’t reflect the… Read more »

Web hosting…the good, the bad and the best!

Flaky emails and website downtime are the nemesis of many a business owner. How often do you find yourself muttering at the slowness of a website when you’re trying to make a purchase? Stressing because your emails outbound or inbound seem to be stuck in an invisible queue, showing no sign of materialising? For the… Read more »


This month we’ve decided to set a challenge, we promise it won’t take long and could increase your bottom line for the future. So, here goes… Spend 10 minutes comparing and contrasting your competition’s website. Now have an honest conversation with yourself, if you were a potential customer – based on the websites themselves, which… Read more »

WordPress Security – Secure Certificates & HTTPS

WordPress powers in excess of 32% of all websites on the internet. It’s a brilliant Content Management System (CMS) that can be used by anybody, regardless of computer literacy or familiarity with how to build websites. This is WordPress’s greatest strength and its greatest weakness. Since so many websites use WordPress, it is targeted by… Read more »

5 Good Reasons Why You Need a New Website

We make brilliant functional websites that speak to your customers from our base in Dunstable and we’d love to help you get more business from your website. Now, this might seem like a bit of a shameless ‘give us more business’ type of article, and it is – we’re honest like that at Webster Internet,… Read more »

Mobile Websites are a Must for All Businesses

It is thought that only around 20% of UK websites are mobile-friendly. In April 2015, Google made the decision that they would no longer show non-mobile websites to users making searches on mobile devices. Somewhere in August 2015, mobile devices overtook laptops as the device of choice for UK internet users. These are two very… Read more »

Improve Your Website in Easy Steps – Part Two

This is part two of a two-part series which will help you improve your website. In the previous article, we discussed how researching and creating great content can lead to impressive search rankings and engagement with visitors and potential customers. Don’t expect to have a great website overnight As with all good things, creating a… Read more »

Improve Your Website in Easy Steps – Part One

This is part one of a two-part series which will help you quickly improve your website. Here are some quick and easy things to look at on your website that will make a big difference to the performance of the website, the traffic you’ll get and the business you’ll receive. Set goals and measure Without… Read more »

Social Media. The best friend a business can have?

In these modern times we live in, social media is an unavoidable buzzword but what is it exactly and how should your business be using social media? Social media is a term for websites and other tools which allow individuals and businesses to create, share and exchange information. In the early days of the internet,… Read more »

Is your website customer journey clear?

Or why your visits might not be converting to sales… We all know that a website says a lot about a company and that certain elements need to be in place for a website visit to convert into a sale. Perhaps one might even go so far as to say that this point is obvious…… Read more »

Google’s Mobile-Friendly Search Deadline

What is it – and Should it Interest You? Google announced a while ago that after 21st April 2015, they would be using a new ranking factor of ‘Mobile Friendliness’ in their search calculations. There is a lot of scaremongering going on in Web Design and Search Engine Optimisation circles, directly linked to this deadline.… Read more »