Website Design Blog

Most businesses, including yours, probably have a website by now. With so much potential to grow online and reach audiences you couldn’t before, it’s a no-brainer to have a web presence in at least some form. But what if you want to do more than just exist online?

There are many channels that you can use to distribute content to your target audience, which can help your business to grow online, affordably and organically. Let’s take a look at what some those types are.

If you’re reading this article, you’ve probably stumbled across the term “domain authority” (DA) or “domain trust” (DT) before and you’d like to know a little bit more. Well, you’re in the right place! Today we’re going over what exactly DA refers to, what impact it has and does not have, and what it’s so… Read more »

As an SMB owner, it can be extremely hard to find the time for looking after it, updating it regularly, and optimising each section to match your goals. We’ve created a short list or priorities that’ll help you to focus on a few key elements if you’re pinched on time, that will still allow your website… Read more »

Today, 30th of June is World Social Media Day, so we thought we’d go over a few facts, figures, and the latest trends on social media platforms in 2022. If you’re keen to get more of an understanding of the current state of social media and how it can help your business online, keep reading!

When it comes to inbound marketing, many businesses are unsure where to invest their efforts. There are several channels that all have their own benefits, and all require time and a proper strategy. One of most common weigh-ups is email marketing vs blogging – which should I be using and why?

So you’ve got a basic website setup and you’re driving your online marketing traffic to it, where hopefully some of your visitors will convert. Only…they’re not. There are literally countless reasons why your users are not making the final decision, but if you’re bringing in well targeted traffic, the website itself is likely to be… Read more »

Website redesigns are key in keeping your business up to date and in optimising the performance of your online campaigns, but they need to be done right. Here are seven website redesign mistakes you need to avoid in order to make it a worthwhile venture for your business.

6 reasons why your business (and all businesses!) need digital marketing. Click here to view our infographic to see how digital marketing can strengthen your business and help you to reach your goals more easily.

Social media has formed an essential element of marketing and brand awareness for all businesses, but with such a range of platforms to choose from, which ones should you be using and why? Should your business be on all of them? Let’s take a look at which platforms are out there and which of them… Read more »

It’s often easy to overlook the quality of your hosting because…as long as my website is available on the internet, that’s all that matters…right? As you can tell from the title, that’s not exactly the case, in fact, far from it! So why is good web hosting quality important?

Consistent high-quality content is one of the most effective ways to grow your business. Whether it’s blog content, email newsletters, or social media posts, a regular stream of good content is a cost-effective way to see improvement for your business online, and overall. See what content marketing can do for your business and how it… Read more »

It’s often pretty hard to tell how well your website’s content is performing, especially if you aren’t testing new concepts regularly. Luckily, there are some clear signs and pointers that we’re about to show you that are screaming for you to give your website content a fresh upgrade in order to maximise your true online… Read more »

The e-commerce sector is continuously becoming more competitive, with more choices available to consumers than ever before, which explains why it can be so hard to sell online. In order to make it in the tough market, you’re going to need a few things that will have customers choosing you every time. We’ve got a… Read more »

The competitive landscape is continuously changing for small and large businesses alike, making it ever harder to secure customers. We’re here to help you set off on the right track in 2022 with a few tactics that will help you to stay ahead of your competition and win more customers than ever before!

As a web designer, a common question that we see is “how often should I have my website redesigned?” – an important question for businesses who want to remain relevant and on top of their game. See which factors can determine if it’s time for you!

Mobile devices are talked about a lot when it comes to marketing and business websites, and there’s a good reason for that. Year on year, mobile devices continue to take up a larger percentage of internet use to the point now where your website visitors are actually more likely to be on a phone than… Read more »

Websites can be tricky to monitor and gauge the true success of, given all of the various elements and metrics. It may appear that your website is running fine and doing all that it can for your business, however there are often ways that it can improve that you may not have noticed.

Brand image is one of the most significant aspects when it comes to distinguishing your business as a trustworthy and reputable organisation. But in which specific ways does brand image impact your business, and what can you do to strengthen it?

There are many website platforms that allow people to build and design websites for their businesses, including things like Wix, Squarespace, Shopify, and Web.com. At Webster Digital, however, we feel that WordPress is the best platform to use and is our go-to for creating beautiful websites for your business. But why exactly?

The term ‘bounce rate’ is used fairly often in the world of websites and marketing, but it’s often unexplained. As a result, many people don’t really know what the term means or what it can show your business. Fear not, in this short guide we’ll uncover all of that for you!

Local SEO is an important online strategy that a lot of businesses struggle to do well with. It’s often competitive and it can be hard to fit effective keywords into content without them sounding out of place. However, having a solid local SEO strategy…

Both SEO and PPC revolve around strict targeting, focus keywords and driving traffic to your website. Many businesses often wonder what the differences are, which is better to use, and if they need to use both or not, and that’s exactly what we’re going to be clearing up in this article!

Since the pandemic last year, Ecommerce has taken on a more essential role in many consumer’s and business’s worlds, and that is here to stay. Fortunately for businesses, there are many advantages to this trend that will set them up for success.

As traditional marketing tactics become less and less effective, it’s becoming ever more important to develop a future-proof strategy that will allow your business to drive customer action in a competitive online environment. That’s where content marketing comes into play.

The use of smartphones and tablets is constantly rising, meaning that more and more people are browsing websites, social media and online shops via their mobile devices. What does this mean for businesses though?

Mobile devices, tablets and laptops are all rapidly growing in popularity, which is why it’s so important for business websites to be responsive in 2022. But in which specific ways can a fully responsive website help your business out?

It’s becoming ever more important for businesses to develop a strong online presence. Customers are now browsing the web more than ever in order to find what they need, so businesses must cater to this demand. The addition of a blog to your business’s website can have a significant positive impact, yet so many businesses… Read more »

A website that doesn’t receive much attention or is left for a long while with no design or content updates won’t only “not help” your business, it will actually have a drastic negative impact, in several ways.

Your business’s website is where your customers go to research, get to know and trust, and even buy from your business. In a world where consumer attention spans are decreasing, it’s essential that they can get what they need and want quickly and as easily as possible. If not, they may leave your website and… Read more »

SSL (or Secure Sockets Layer) Certificates are often mentioned in the web design world, but many of those outside of it don’t quite know what they are, or what they do. In 2021, every business with a website (which should be every business!) absolutely needs to have one. Let’s take a look at why and what… Read more »

As we move into a new year, there will undoubtedly be more new trends to look out for in the web design space. Here we’re going to take a look at the top five trends to expect throughout the year so that you can prepare and ride the wave!

It’s Christmas time at last! Everyone is getting ready by decorating and buying gifts, but for businesses, there’s something else on the list: getting ready to sell, sell, sell! We’re going to share with you some great ways that businesses can spruce up their websites to make them festive and to increase Christmas conversions.

Many studies and questionnaires are showing that the design and functionality of your website are huge determining factors when it comes to customer trust and gaining new customers online. With such a large potential impact on your business’s success, it is key that your website is designed effectively and functions properly at all times. What… Read more »

Starting on October the 19th, it is sustainability week. In order to remain as sustainable as we can, there are many things that people can do – one relatively new idea to remain sustainable is by building websites sustainably.

How can you stay safe online?   Internet users can do a range of things that will help to keep them as safe as possible online. Using strong, random passwords that are unique for each login is possibly the easiest step to take in keeping yourself protected. The stronger and more unique your password is,… Read more »

Although it may be surprising to know, almost 2 million businesses in the UK still do not have a website! In an age where everything can be done online, it’s strange to think there are still so many people not taking advantage of the Internet for their business. Here, we can look at why they… Read more »

Every business needs to market their products or services, and the way that they are doing so has been changing over the last few years. With the increase in use of the internet, digital marketing has become a great way to market your business and to reach new customers. Not only has it become a… Read more »

With social distancing now the norm, more of us are turning to virtual meeting room platforms such as Zoom, to stay in touch with family, friends and work colleagues. Here at Webster Internet, Zoom is becoming our go-to communication platform to communicate with our existing clients. Zoom enables us to continue to have ‘face-to-face’ meetings… Read more »

Most of us know how important website security is, over the past few years pointing we’ve shared our knowledge on issues from data breaches to malware. There are security systems out there being sold to people that seem to offer everything but the ability to make tea, for what appears to be a pittance. We… Read more »

In the same way you’d probably walk past a closed down shop in the high street without so much as a sideways glance, the affect will be the same online. With so much choice online, you may never get this online visitor again. Your website’s presence is impacted by a number of areas including content… Read more »

With the widespread of Corona virus around the world, lives have been devastated, numerous enterprises have been affected, businesses disrupted with many falling foul of the effects that the virus has had on the economy. Businesses that at face value appeared to be strong, resilient and almost impenetrable have been razed to the ground leaving… Read more »

The month of April is often associated with rainy days and an abundance of chocolate (not necessarily in equal quantities). We want to steer your thoughts in a different direction this month and, heading into the new financial year, ask you to take a long, hard look at your existing website. These three questions should… Read more »

Here to stay is….   Mobile Browsing – With more people browsing websites from mobile devices than desktop computers in 2020, we believe it’s official, if you’re not mobile friendly you’re going to be left behind!   Chatbots – these online communication bots are divided into two groups: working according to pre-prepared commands (simple chatbot… Read more »

Most of us have heard about the big data breaches in recent years that have affected many of the high street names that you may be well aware of…hopefully not many of you were affected? It’s not just the big corporations that are affected by data breaches, hence this blog! It’s often the smaller firms… Read more »

You might be under the assumption that your website is ‘great’, ‘fantastic’, ‘easy on the eye and easy to manoeuvre’….but is it really? This April, we’re focusing on helping you get your website in mint condition for the coming financial year. Increasing the bottom-line profit will be the focus of many and if your website… Read more »

Whether considering technology or fashion, from 1970’s flares to the music tower stacks of the 80’s, fads come and go. Something that people never lose interest in, is content.  Quality, relevant content designed to appeal, information that’s engaging and shareable will never go to go out of fashion. In today’s world when the Internet of… Read more »

Considering a new website or website rebuild – what are the main considerations? No one knows your business like you. Only you have a clear understanding of its goals, identity, what makes it stand out from the crowd and what your brand stands for. Being able to explain all of these elements clearly to your… Read more »

Branding is a vital element of your business, and it’s not just about having a recognisable logo. Your brand is the way your customers perceive your business, how they experience your services and products, and ultimately why they will choose you over your competitors.

Technology never stands still and as website developers, we need to stay hot on its heels to ensure that the websites we create are on trend and up to date with the latest digital requirements. Adaptability is at the forefront of what we do, so we thought we’d share the latest and greatest in what’s… Read more »

The Department for Digital Culture, Media and Sport have recently released the Cyber Security Breaches Survey 2019, an important document to help businesses and charities understand the implications of a security threats in the current climate. The report helps these organisations to understand the nature and significance of the cyber security threats they face, and… Read more »

Why is website speed loading time, crucial online….because according to statistics, 50% of us half of us won’t wait 2 seconds for website content to pop up. If you’re not convinced that your website speed loading time is important, we’re here to do a little enlightening. Your website speed is the first impression you will… Read more »

A ‘Content Management System’ (CMS) allows you to manage your website, without any technical understanding or training of HTML or website design. Put simply, if you know how to use Microsoft Word, then managing the content on a website built by Dan and the team at Webster Internet, will be child’s play. The benefits of… Read more »

If you’re considering a new website for your business, being able to communicate your vision and goals with your web designer is vital to ensure the end result represents your business, what you do, your values and how you help solve a problem for potential clients and customers. It can be difficult knowing where to… Read more »

Most of us remember the devastating worldwide WannaCry ransomware attack back in May 2017, which targeted computers running the Microsoft Windows operating system by encrypting data and demanding ransom payments in the Bitcoin cryptocurrency. It hit the UK’s National Health System hard and was reported to have cost the NHS approx. £20m with a further… Read more »

We’ve mentioned it before, but if your business is represented online, it’s vital that you make sure you have done everything possible to keep it safe and protected from those that may want to do you harm. You might find the notifications that pop up suggesting you ‘install an update’ irritating (and you may choose… Read more »

Okay, so now you know the ‘why’ behind Webster Internet being your choice of web designer over and above the other companies listed on Google, here’s the ‘how’ we do it so well. Our sites are Pixel-Perfect! Having a ‘Pixel-Perfect’ website means that everything on your website looks clean, sharp, and intentional. It does what… Read more »

If you search Google for a web designer based in the UK, you may be surprised at just how many are listed!  If you’re looking to have a new website built in 2020, or have an overhaul of your existing website, with that much choice available, how do you choose who will represent your online… Read more »

Your website is the fundamental component of your online presence, it’s likely to be the first point of contact between your brand and your potential client base. It’s therefore extremely valuable and needs to be treated as such. Going into 2020, make sure you’ve done all you can to stop hackers from defacing it, placing… Read more »

So, you check Google Analytics and it says that you’re getting some good traffic. What does that mean though? Do you feel that the amount of traffic is a fair reflection of how many times the phone rings? Here at Webster Internet, we offer a FREE Website Health check. An objective and technical overview of… Read more »

Whether you’re considering having your existing website overhauled, or starting out from scratch, it’s good to have some ideas on how you want it to look. We call this the Webster Web Design Mood-board. Mood boards are often used in the design and creativity process for interior designers, helping their clients to visualise how the… Read more »

Gone are the days when a website just had to look good on a PC or laptop. Modern web development must incorporate both creativity and functionality as well as being effective and appealing to your visitor. With so many people spending their time internet browsing on a mobile device as opposed to their desktop, website… Read more »

Gone are the days when a website just had to look good on a PC or laptop. Modern web development must incorporate both creativity and functionality as well as being effective and appealing to your visitor. With so many people spending their time internet browsing on a mobile device as opposed to their desktop, website… Read more »

Cyber security – just how much of a threat is it really and as small businesses here in the UK, how concerned should we be? How’s this for a taste of reality…… Ginni Rometty, IBM’s chairman, president and CEO had the following to say at a 2015 IBM Security Summit in New York City when… Read more »

Updating your website’s design can positively impact your brand and revenue but where do you start? We’ve pulled together a list of essentials to consider if you’re looking to rebuild and re-brand in 2020. Have a clear understanding of exactly what you want your website to do Be clear about what features it must have… Read more »

Many of us have a website built at the start of our business journey, however chances are that the look as well as the offering and functionality will have moved on since that website was first created. Are you considering a totally new website build in 2020? For some businesses, a totally new website build… Read more »

2019 is drawing to a close, the new decade is just around the corner. If you’re considering a new website for 2020, we’re here to give you a head start on what you might want to consider staying on trend with the competition. Load Speed – be under no illusion just how much of an impact… Read more »

Website security updates may be frustrating to implement but be under no illusion of just how important they are. Think of them as the seemingly invisible, heavy duty padlock on your website door. They prevent cyber criminals barging their way into your online business and causing damage. If you neglect your website’s security, you could… Read more »

You may have heard terms such as ‘spamming’ and ‘phishing’. Both are ways that hackers can damage a business, but this is just the tip of the iceberg. Think of a hacker as being an uninvited guest to your party, they will bring chaos to your world in a variety of ways. Defacing this involves… Read more »

With DIY sites such as Wix and GoDaddy readily available, producing your own website ‘couldn’t be easier’ and for people with smaller ‘website requirements’, these types of drag and drop, self-build options are great. There are however potential downsides worth considering before you spend valuable hours of your own time dragging and dropping, inserting images… Read more »

Businesses frequently evolve, and websites need to be able to evolve with them without having to rely on the web developer to constantly make the necessary changes needed, from both a time and cost perspective. A Content Management System (CMS) allows for updates to be made to a website at any time, from anywhere and… Read more »

Build Brand Trust and Authority Increases traffic Provides an insight into your customers It can deliver a high ROI It works well with other marketing strategies If you already have a website, that’s great! Now call us to discuss how we can make sure that your website is seen by the people you want it… Read more »

So, you have a fantastic product or service, and you’re ready to unleash it to the masses. That’s great news! If only selling a product online were just about the quality of the product. A successful eCommerce website needs to work on many levels, having a good selection of pictures and a checkout function isn’t… Read more »

Few people like change, but here are some very good reasons as to why you might want your website re-designed. Your vision may have changed. Your website may have been perfect when you had it created 5 years ago, but is your vision of the business still the same? If your website doesn’t reflect the… Read more »

Flaky emails and website downtime are the nemesis of many a business owner. How often do you find yourself muttering at the slowness of a website when you’re trying to make a purchase? Stressing because your emails outbound or inbound seem to be stuck in an invisible queue, showing no sign of materialising? For the… Read more »

This month we’ve decided to set a challenge, we promise it won’t take long and could increase your bottom line for the future. So, here goes… Spend 10 minutes comparing and contrasting your competition’s website. Now have an honest conversation with yourself, if you were a potential customer – based on the websites themselves, which… Read more »

WordPress powers in excess of 32% of all websites on the internet. It’s a brilliant Content Management System (CMS) that can be used by anybody, regardless of computer literacy or familiarity with how to build websites. This is WordPress’s greatest strength and its greatest weakness. Since so many websites use WordPress, it is targeted by… Read more »

Here is part one of our best WordPress tips to get more from your website!   Don’t worry about making mistakes when editing your WordPress website All pages and posts in WordPress use a brilliant thing called ‘Revisions’ – if you make a mistake, go to revisions, select the previous one in the list and… Read more »

We make brilliant functional websites that speak to your customers from our base in Dunstable and we’d love to help you get more business from your website. Now, this might seem like a bit of a shameless ‘give us more business’ type of article, and it is – we’re honest like that at Webster Internet,… Read more »

It is thought that only around 20% of UK websites are mobile-friendly. In April 2015, Google made the decision that they would no longer show non-mobile websites to users making searches on mobile devices. Somewhere in August 2015, mobile devices overtook laptops as the device of choice for UK internet users. These are two very… Read more »

We love WordPress here at Webster Internet. It’s a lethal mix of being brilliantly beautiful to look at and stupidly simple to use. So what on earth is WordPress and why should it interest you? WordPress is a free Content Management System, or CMS for short. It allows you to publish, edit, create and organise… Read more »

This is part two of a two-part series which will help you improve your website. In the previous article, we discussed how researching and creating great content can lead to impressive search rankings and engagement with visitors and potential customers. Don’t expect to have a great website overnight As with all good things, creating a… Read more »

This is part one of a two-part series which will help you quickly improve your website. Here are some quick and easy things to look at on your website that will make a big difference to the performance of the website, the traffic you’ll get and the business you’ll receive. Set goals and measure Without… Read more »

In these modern times we live in, social media is an unavoidable buzzword but what is it exactly and how should your business be using social media? Social media is a term for websites and other tools which allow individuals and businesses to create, share and exchange information. In the early days of the internet,… Read more »

Or why your visits might not be converting to sales… We all know that a website says a lot about a company and that certain elements need to be in place for a website visit to convert into a sale. Perhaps one might even go so far as to say that this point is obvious…… Read more »

What is it – and Should it Interest You? Google announced a while ago that after 21st April 2015, they would be using a new ranking factor of ‘Mobile Friendliness’ in their search calculations. There is a lot of scaremongering going on in Web Design and Search Engine Optimisation circles, directly linked to this deadline.… Read more »