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The Incuba
Brewers Hill Road
Dunstable
Bedfordshire
LU6 1AA
01582 787228
07407 541948
Some thoughts on Web Design, Digital Marketing and other bits and bobs
Your business’s website is where your customers go to research, get to know and trust, and even buy from your business. In a world where consumer attention spans are decreasing, it’s essential that they can get what they need and want quickly and as easily as possible. If not, they may leave your website and… Read more »
SSL (or Secure Sockets Layer) Certificates are often mentioned in the web design world, but many of those outside of it don’t quite know what they are, or what they do. In 2021, every business with a website (which should be every business!) absolutely needs to have one. Let’s take a look at why and what… Read more »
As we move into a new year, there will undoubtedly be more new trends to look out for in the web design space. Here we’re going to take a look at the top five trends to expect throughout the year so that you can prepare and ride the wave!
It’s Christmas time at last! Everyone is getting ready by decorating and buying gifts, but for businesses, there’s something else on the list: getting ready to sell, sell, sell! We’re going to share with you some great ways that businesses can spruce up their websites to make them festive and to increase Christmas conversions.
Many studies and questionnaires are showing that the design and functionality of your website are huge determining factors when it comes to customer trust and gaining new customers online. With such a large potential impact on your business’s success, it is key that your website is designed effectively and functions properly at all times. What… Read more »
Starting on October the 19th, it is sustainability week. In order to remain as sustainable as we can, there are many things that people can do – one relatively new idea to remain sustainable is by building websites sustainably.
How can you stay safe online? Internet users can do a range of things that will help to keep them as safe as possible online. Using strong, random passwords that are unique for each login is possibly the easiest step to take in keeping yourself protected. The stronger and more unique your password is,… Read more »
Although it may be surprising to know, almost 2 million businesses in the UK still do not have a website! In an age where everything can be done online, it’s strange to think there are still so many people not taking advantage of the Internet for their business. Here, we can look at why they… Read more »
Every business needs to market their products or services, and the way that they are doing so has been changing over the last few years. With the increase in use of the internet, digital marketing has become a great way to market your business and to reach new customers. Not only has it become a… Read more »
With social distancing now the norm, more of us are turning to virtual meeting room platforms such as Zoom, to stay in touch with family, friends and work colleagues. Here at Webster Internet, Zoom is becoming our go-to communication platform to communicate with our existing clients. Zoom enables us to continue to have ‘face-to-face’ meetings… Read more »
Most of us know how important website security is, over the past few years pointing we’ve shared our knowledge on issues from data breaches to malware. There are security systems out there being sold to people that seem to offer everything but the ability to make tea, for what appears to be a pittance. We… Read more »
In the same way you’d probably walk past a closed down shop in the high street without so much as a sideways glance, the affect will be the same online. With so much choice online, you may never get this online visitor again. Your website’s presence is impacted by a number of areas including content… Read more »
With the widespread of Corona virus around the world, lives have been devastated, numerous enterprises have been affected, businesses disrupted with many falling foul of the effects that the virus has had on the economy. Businesses that at face value appeared to be strong, resilient and almost impenetrable have been razed to the ground leaving… Read more »
The month of April is often associated with rainy days and an abundance of chocolate (not necessarily in equal quantities). We want to steer your thoughts in a different direction this month and, heading into the new financial year, ask you to take a long, hard look at your existing website. These three questions should… Read more »
Here to stay is…. Mobile Browsing – With more people browsing websites from mobile devices than desktop computers in 2020, we believe it’s official, if you’re not mobile friendly you’re going to be left behind! Chatbots – these online communication bots are divided into two groups: working according to pre-prepared commands (simple chatbot… Read more »
Most of us have heard about the big data breaches in recent years that have affected many of the high street names that you may be well aware of…hopefully not many of you were affected? It’s not just the big corporations that are affected by data breaches, hence this blog! It’s often the smaller firms… Read more »
You might be under the assumption that your website is ‘great’, ‘fantastic’, ‘easy on the eye and easy to manoeuvre’….but is it really? This April, we’re focusing on helping you get your website in mint condition for the coming financial year. Increasing the bottom-line profit will be the focus of many and if your website… Read more »
Whether considering technology or fashion, from 1970’s flares to the music tower stacks of the 80’s, fads come and go. Something that people never lose interest in, is content. Quality, relevant content designed to appeal, information that’s engaging and shareable will never go to go out of fashion. In today’s world when the Internet of… Read more »
Considering a new website or website rebuild – what are the main considerations? No one knows your business like you. Only you have a clear understanding of its goals, identity, what makes it stand out from the crowd and what your brand stands for. Being able to explain all of these elements clearly to your… Read more »
Forget it being all about the base. It’s all about the branding. This vital element of a business isn’t just about having a logo that’s recognisable. Your brand is the way your customer perceives you and should flow seamlessly through the entire business journey from your logo, your website, the way your staff interact with… Read more »
Technology never stands still and as website developers, we need to stay hot on its heels to ensure that the websites we create are on trend and up to date with the latest digital requirements. Adaptability is at the forefront of what we do, so we thought we’d share the latest and greatest in what’s… Read more »
The Department for Digital Culture, Media and Sport have recently released the Cyber Security Breaches Survey 2019, an important document to help businesses and charities understand the implications of a security threats in the current climate. The report helps these organisations to understand the nature and significance of the cyber security threats they face, and… Read more »
Why is website speed loading time, crucial online….because according to statistics, 50% of us half of us won’t wait 2 seconds for website content to pop up. If you’re not convinced that your website speed loading time is important, we’re here to do a little enlightening. Your website speed is the first impression you will… Read more »
A ‘Content Management System’ (CMS) allows you to manage your website, without any technical understanding or training of HTML or website design. Put simply, if you know how to use Microsoft Word, then managing the content on a website built by Dan and the team at Webster Internet, will be child’s play. The benefits of… Read more »
If you’re considering a new website for your business, being able to communicate your vision and goals with your web designer is vital to ensure the end result represents your business, what you do, your values and how you help solve a problem for potential clients and customers. It can be difficult knowing where to… Read more »
Most of us remember the devastating worldwide WannaCry ransomware attack back in May 2017, which targeted computers running the Microsoft Windows operating system by encrypting data and demanding ransom payments in the Bitcoin cryptocurrency. It hit the UK’s National Health System hard and was reported to have cost the NHS approx. £20m with a further… Read more »
We’ve mentioned it before, but if your business is represented online, it’s vital that you make sure you have done everything possible to keep it safe and protected from those that may want to do you harm. You might find the notifications that pop up suggesting you ‘install an update’ irritating (and you may choose… Read more »
Okay, so now you know the ‘why’ behind Webster Internet being your choice of web designer over and above the other companies listed on Google, here’s the ‘how’ we do it so well. Our sites are Pixel-Perfect! Having a ‘Pixel-Perfect’ website means that everything on your website looks clean, sharp, and intentional. It does what… Read more »
If you search Google for a web designer based in the UK, you may be surprised at just how many are listed! If you’re looking to have a new website built in 2020, or have an overhaul of your existing website, with that much choice available, how do you choose who will represent your online… Read more »
Your website is the fundamental component of your online presence, it’s likely to be the first point of contact between your brand and your potential client base. It’s therefore extremely valuable and needs to be treated as such. Going into 2020, make sure you’ve done all you can to stop hackers from defacing it, placing… Read more »
So, you check Google Analytics and it says that you’re getting some good traffic. What does that mean though? Do you feel that the amount of traffic is a fair reflection of how many times the phone rings? Here at Webster Internet, we offer a FREE Website Health check. An objective and technical overview of… Read more »
Whether you’re considering having your existing website overhauled, or starting out from scratch, it’s good to have some ideas on how you want it to look. We call this the Webster Web Design Mood-board. Mood boards are often used in the design and creativity process for interior designers, helping their clients to visualise how the… Read more »
Gone are the days when a website just had to look good on a PC or laptop. Modern web development must incorporate both creativity and functionality as well as being effective and appealing to your visitor. With so many people spending their time internet browsing on a mobile device as opposed to their desktop, website… Read more »
Gone are the days when a website just had to look good on a PC or laptop. Modern web development must incorporate both creativity and functionality as well as being effective and appealing to your visitor. With so many people spending their time internet browsing on a mobile device as opposed to their desktop, website… Read more »
Cyber security – just how much of a threat is it really and as small businesses here in the UK, how concerned should we be? How’s this for a taste of reality…… Ginni Rometty, IBM’s chairman, president and CEO had the following to say at a 2015 IBM Security Summit in New York City when… Read more »
Updating your website’s design can positively impact your brand and revenue but where do you start? We’ve pulled together a list of essentials to consider if you’re looking to rebuild and re-brand in 2020. Have a clear understanding of exactly what you want your website to do Be clear about what features it must have… Read more »
Many of us have a website built at the start of our business journey, however chances are that the look as well as the offering and functionality will have moved on since that website was first created. Are you considering a totally new website build in 2020? For some businesses, a totally new website build… Read more »
2019 is drawing to a close, the new decade is just around the corner. If you’re considering a new website for 2020, we’re here to give you a head start on what you might want to consider staying on trend with the competition. Load Speed – be under no illusion just how much of an impact… Read more »
Website security updates may be frustrating to implement but be under no illusion of just how important they are. Think of them as the seemingly invisible, heavy duty padlock on your website door. They prevent cyber criminals barging their way into your online business and causing damage. If you neglect your website’s security, you could… Read more »
You may have heard terms such as ‘spamming’ and ‘phishing’. Both are ways that hackers can damage a business, but this is just the tip of the iceberg. Think of a hacker as being an uninvited guest to your party, they will bring chaos to your world in a variety of ways. Defacing this involves… Read more »
With DIY sites such as Wix and GoDaddy readily available, producing your own website ‘couldn’t be easier’ and for people with smaller ‘website requirements’, these types of drag and drop, self-build options are great. There are however potential downsides worth considering before you spend valuable hours of your own time dragging and dropping, inserting images… Read more »
Businesses frequently evolve, and websites need to be able to evolve with them without having to rely on the web developer to constantly make the necessary changes needed, from both a time and cost perspective. A Content Management System (CMS) allows for updates to be made to a website at any time, from anywhere and… Read more »
Build Brand Trust and Authority Increases traffic Provides an insight into your customers It can deliver a high ROI It works well with other marketing strategies If you already have a website, that’s great! Now call us to discuss how we can make sure that your website is seen by the people you want it… Read more »
So, you have a fantastic product or service, and you’re ready to unleash it to the masses. That’s great news! If only selling a product online were just about the quality of the product. A successful eCommerce website needs to work on many levels, having a good selection of pictures and a checkout function isn’t… Read more »
Few people like change, but here are some very good reasons as to why you might want your website re-designed. Your vision may have changed. Your website may have been perfect when you had it created 5 years ago, but is your vision of the business still the same? If your website doesn’t reflect the… Read more »
Flaky emails and website downtime are the nemesis of many a business owner. How often do you find yourself muttering at the slowness of a website when you’re trying to make a purchase? Stressing because your emails outbound or inbound seem to be stuck in an invisible queue, showing no sign of materialising? For the… Read more »
This month we’ve decided to set a challenge, we promise it won’t take long and could increase your bottom line for the future. So, here goes… Spend 10 minutes comparing and contrasting your competition’s website. Now have an honest conversation with yourself, if you were a potential customer – based on the websites themselves, which… Read more »
WordPress powers in excess of 32% of all websites on the internet. It’s a brilliant Content Management System (CMS) that can be used by anybody, regardless of computer literacy or familiarity with how to build websites. This is WordPress’s greatest strength and its greatest weakness. Since so many websites use WordPress, it is targeted by… Read more »
Here is part one of our best WordPress tips to get more from your website! Don’t worry about making mistakes when editing your WordPress website All pages and posts in WordPress use a brilliant thing called ‘Revisions’ – if you make a mistake, go to revisions, select the previous one in the list and… Read more »
We make brilliant functional websites that speak to your customers from our base in Dunstable and we’d love to help you get more business from your website. Now, this might seem like a bit of a shameless ‘give us more business’ type of article, and it is – we’re honest like that at Webster Internet,… Read more »
It is thought that only around 20% of UK websites are mobile-friendly. In April 2015, Google made the decision that they would no longer show non-mobile websites to users making searches on mobile devices. Somewhere in August 2015, mobile devices overtook laptops as the device of choice for UK internet users. These are two very… Read more »
We love WordPress here at Webster Internet. It’s a lethal mix of being brilliantly beautiful to look at and stupidly simple to use. So what on earth is WordPress and why should it interest you? WordPress is a free Content Management System, or CMS for short. It allows you to publish, edit, create and organise… Read more »
This is part two of a two-part series which will help you improve your website. In the previous article, we discussed how researching and creating great content can lead to impressive search rankings and engagement with visitors and potential customers. Don’t expect to have a great website overnight As with all good things, creating a… Read more »
This is part one of a two-part series which will help you quickly improve your website. Here are some quick and easy things to look at on your website that will make a big difference to the performance of the website, the traffic you’ll get and the business you’ll receive. Set goals and measure Without… Read more »
In these modern times we live in, social media is an unavoidable buzzword but what is it exactly and how should your business be using social media? Social media is a term for websites and other tools which allow individuals and businesses to create, share and exchange information. In the early days of the internet,… Read more »
Or why your visits might not be converting to sales… We all know that a website says a lot about a company and that certain elements need to be in place for a website visit to convert into a sale. Perhaps one might even go so far as to say that this point is obvious…… Read more »
What is it – and Should it Interest You? Google announced a while ago that after 21st April 2015, they would be using a new ranking factor of ‘Mobile Friendliness’ in their search calculations. There is a lot of scaremongering going on in Web Design and Search Engine Optimisation circles, directly linked to this deadline.… Read more »
Caffe Tropea is one of the hot spots for London Foodies, set in the beautiful gardens of Russell Square. Having run under the name “Caffè in the Gardens” for the last 35 years, the son of the original founder wanted to rebrand for another 35 years of success. To go with it, a brand new, custom-built website to give users a taste of what to expect!
Industry leading, multinational engineering business IMI Hydronics saw an opportunity to branch out and sell directly to plumbing and heating engineers. Due to the complicated process for individuals to purchase items, it made sense to create a new brand – Hydronics Direct.
For the new brand to be successful, a new website was needed that matched the global branding, would be ultra-secure, fast and had a simple account creation process for customers.
Click-2-Heel are an experienced dog training service established by Di Martin in 2005. Due to increasingly competitive times in 2018, they were struggling to reach new customers with traditional marketing methods. To help them back to the top, they needed a high impact website that would help them to generate more high-quality leads.
The Creative Draping Academy was founded by Susie, who had a vast amount of experience in creating amazing draping and lighting for huge stage shows and events. Alongside her design and installation work, Susie wanted to share her expertise with others who wanted to learn about creative draping. To do so, she needed a powerful website that would allow her to showcase this all in one place.
Rosendale Primary School is the only Research School in London, who work on tackling some of the major challenges our education system faces, using evidence-based strategies. We worked with their specialist research school to come up with a new, more adult-friendly version of the main school’s website, that would highlight what the school do and their specialist projects.
The Accelerate Project is funded directly by the Department for Education in order to support early-career teachers with the aim of raising their quality of practice and confidence. We were approached by the Education Development Trust to create a new brand and website for the project that would help them to do this.
Hardiman Performance is specialist sports injury clinic, founded and run by chief Osteopath Dale Hardiman. In 2018, they noticed that their old website was slipping down the rankings and was becoming slow. Having optimised this website for speed, Hardiman decided that they needed a modern, refreshed website that would support the business into the future.
Carers’ Support East Kent is a charity who provides carers in Kent and the surrounding areas with the support that they need to be able to continue to care for their friends or relatives. Struggling to keep up in a digital world, CSEK needed a stand-out charity website that would provide all of their information, as well as providing useful features and support for carers online.
Auction Boutique offer home buyers a unique way to purchase luxury property – via auction. Although auctions are commonly associated with distressed or probate properties, Auction Boutique saw an opportunity provide high-end buyers with a more efficient buying method. In order to showcase their properties and what they have to offer, they needed an equally high-end website that would provide customers with everything they need.
Pistoia Alliance are a global non-for-profit organisation who work to drive collaboration between scientific R&D organisations. They needed a functional website that would allow organisations from all over the world to become members, build the foundations for collaboration and discover more about new and ongoing science R&D projects.
